Headlines are very important for any task. Be it a blog post or a news headline. It has to enticing to enable people click on it to read more and land on to your post for more details.
Headlines or post title are your commitment to your readers so ensure you provide what you have promised in the header.
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3 most important ways to create your post title
1. 3 Most Important Ways To Create Your Post
Title
In this online world, for you to get your content read by your visitors, what
matters is TITLE. Title is an important aspect. Search engines show up the
TITLE in their results, Title are shown on FaceBook pages , Tweets and
everywhere else where you post your link. It is the first thing that people
see and if it do not engage the visitor, they are going to move on.
Here are three rules for writing effective titles.
Use a keyword: This is no brainer but many do not even think about this. If
you want your article to come up in search engine index, then you have to
use your keywords in the title that people are searching for. And yeah, it
should be somewhere near the starting point.
I won’t stress here how important it is to do a keyword research. It also
gives you LSI keywords and other secondary and tertiary keywords that
you can not only make use of it in the title but in the content too.
Sometimes, the keyword research makes an article for me.
Instead of targeting a single keyword, why not choose 100 and start
targeting all from your blog writing several posts. One day your blog will
2. rank for many such keywords you chose on top page and Google will also
see your blog as an authority in a particular niche so your blog will get more
love.
Let the reader know what he will learn: Imagine only one thing that your
readers are looking for information to make them learn or solve a problem
by learning something that they need. Let the title portray that too. This will
increase your click through rate. They are looking for information and there
is no harm in telling them that you have it. If they have to stare at your title
and make a guess what it’s about then they are going to move away.
How will it help them: Now out of the below titles, which one would you
rather read through…
Top 10 Blogging Tips
Top 10 Tips to Help You Get More Traffic
My 5 Top Secret Tips to Get the Kind of Traffic That Buys
Personally, I’d click on the last one. I’ve already read enough generic
blogging tips to last me a lifetime and I’m up to my ears in tips about
generating more traffic – I don’t even have time to try them all. But, if
3. someone told me they had a way to generate the kind of traffic that opens
up their wallet when they get to my blog, now this I gotta see.
That last title also works on a few other levels:
It’s personalized – these are MY top secret tips. I’m already using them and
they work for me, so I know they’ll work for you, too.
These are my SECRET tips. What happens as soon as you tell someone
you have a secret to share? They lean in closer and give you their full
attention! (Some people were killed for not disclosing the secret, ;) )
These are my TOP secret tips: This pushes the “secret” thing a little further.
Not only are these secret tips, but they’re secrets that I wouldn’t share with
just anybody. You better hurry up and read this before I change my mind
and take it down.
So, you see, you don’t have to work at playing word games with your titles.
All you have to do is tell the reader what it’s about and how it’s going to
help. And don’t forget your keywords!
http://marketingwithkeyur.com