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Content marketing strategies - the what, why and how
1.
CONTENT STRATEGY YOUR WHAT’S, WHY’S
& HOW’S ANSWERED
2.
WHAT IS A CONTENT STRATEGY?
3.
“The mindset, culture
and approach to delivering the right information to your customer wherever they seek it and throughout the buying process.”
4.
OK, BUT WHY?
5.
Well, a well-defined
strategy puts the customer at the centre of everything you do.
6.
You help them
by providing relevant content.
7.
You answer their
questions with great content.
8.
So really, it’s no
longer about you.
9.
It’s all about
your customer.
10.
OK, BUT WHY DO
I NEED A CONTENT STRATEGY?
11.
So, the web,
social and mobile have changed the way we connect. We now have access to a seamless flow of instant information.
12.
Marketing is no longer
just about promotion.
13.
Traditional marketing is changing.
14.
The amount of content
and messaging being delivered to consumers every day is increasing exponentially.
15.
A content strategy
can save marketing and maybe your entire business!
16.
But, your content has to
be awesome.
17.
It must be truly
helpful.
18.
It cannot be
about you.
19.
It has to
be about your customers’ wants and needs.
20.
Sounding good? OK, let’s
get started
21.
Step one: Define your measures of
success
22.
Analyse organic keywords
to see if customers questions are being answered. Look at inbound conversions to see if how many customers are being earned through the website. Check content engagement levels. Initiate tracking processes.
23.
Step two: Plan your content
24.
It’s not all about
the written word
25.
THINK…
26.
INFOGRAPHICS OR…
27.
VIDEOS OR…
28.
PRESENTATIONS (like this one)
29.
AND OF COURSE, ARTICLES.
30.
Step three: Optimise your content
for search engines.
31.
Step Four: Curate your content
in newsletters.
32.
Step Five: Send your content
out into the world.
33.
Through video sharing…
34.
Through Facebook …
35.
Through LinkedIn …
36.
Through SlideShare …
37.
Through Twitter…
38.
Through all your social channels …
39.
Now that’s how you
make your efforts count!
40.
Before you go,
just one last thing…
41.
Don’t forget to track
your efforts and optimise!
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