DBS Oct 2010 Introduction Presentation - introductions, changing digital landscape,

1. Diploma in Online Marketing, Sales & Digital Strategy Keith Feighery

5. Project Due on 19 th january 2011

6. Reading Lists

16. Changing Digital & Customer Landscape

17. Where do people get information today and how do they engage

18. Where is everyone?

19. Social Media Landscape

21. Traditional Marketing Vs Social Engagement

23. Content Drives The Web Be Relevant

24. Owned Vs Paid Vs Earned Media

25. Hubspot – Inbound Marketing Company view

28. Digital Strategy

29. Digital Strategy & Planning Source RedAnt.co.uk

30. Digital Marketing Process Source eConsultancy

31. Planning Phase

33. Aims and Audience Location Analysis Source RedAnt.co.uk

34. Creation Phase

36. Mapping audience, solutions and projected ROI Source RedAnt.co.uk

37. Actualisation Phase

39. Evaluation Phase

42. Questions & Answers

43. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274