The document provides information on pay-per-click (PPC) advertising and Google AdWords. It includes examples of ad text for different types of businesses and products. It also discusses keyword matching options, tools for keyword research, and how to link Google AdWords to Google Analytics for tracking conversions and costs.

1. PPC Ads

2. Review Selection of Ads

4. Crystal Ski

8. Tropical Sky

10. Keycamp

12. Australian Sky

13. More PPC Examples

14. Business Mobile Phone Plans

15. Cheapest Mobile Phones

16. Best Deposit Rate

17. Private Health Insurance

18. Personal Injury

19. Windscreen Repair

20. Car Breakdown Recovery

21. Auto Breakdown Recovery Service

22. Beautician Dublin

23. Sea Pregnancy Treatments

24. Seaweed Baths

25. Beautiful Flowers

26. Newborn Baby Flowers

27. Im Sorry Flowers….

28. Christening Flowers

29. Wedding Flowers

30. New Baby Flowers

31. Sitelinks

33. Overview of Ad System Auction ViewHal Varian Introduction http://www.youtube.com/watch?v=K7l0a2PVhPQ

35. Google Adwords http://adwords.google.com/support

36. Create an account - https://adwords.google.com

37. Ad Campaign

38. Create Ad Groups, Ads, Keywords

39. Adword Performance Interface

40. Keyword Research

45. What are keyword matching options? Broad match: keyword Allows your ad to show on similar phrases and relevant variations Phrase match: "keyword" Allows your ad to show for searches that match the exact phrase Exact match: [keyword] Allows your ad to show for searches that match the exact phrase exclusively Negative match: -keyword Ensures your ad doesn't show for any search that includes that term

46. Keyword Matches

47. Broad Match

48. Phrase Match

49. Exact Match

50. Negative Match

51. Keyword Insertion

52. KEYWORD INSERTION Buy {Keyword:Puppies} From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com destination URL: http://www.Example.com/?kw={keyword:nil}

53. How it works

54. Capitalistion - Search:golden retrievers

55. Refining Keyword Ads

56. More Granular Ad Group

57. Keyword Research Tools https://adwords.google.com/select/AdTargetingPreviewTool http://www.wordtracker.com/ http://www.marketsamurai.com/ http://www.seomoz.org/keyword-difficulty/ http://www.keyworddiscovery.com/

59. Search Operators For example, [ allinanchor: best museums sydney ] will return only pages in which the anchor text on links to the pages contain the words “best,” “museums,” and “sydney.” [ allintext: travel packing list ] will return only pages in which the words “travel,” “packing,” and “list” appear in the text of the page. [ allintitle: detect plagiarism ] will return only documents that contain the words “detect” and “plagiarism” in the title [ allinurl: googlefaq ] will return only documents that contain the words “google” and “faq” in the URL, such as “www.google.com/help/faq.html [ restaurants inanchor:gourmet ] will return pages in which the anchor text on links to the pages contain the word “gourmet” and the page contains the word “restaurants [ Hamish Reid intext:pandemonia ] will return documents that mention the word “pandemonia” in the text, and mention the names “Hamish” and “Reid” anywhere in the document (text or not).

60. Search Operators [ flu shot intitle:help ] will return documents that mention the word “help” in their titles, and mention the words “flu” and “shot” anywhere in the document (title or not) [ inurl:print site:www.googleguide.com ] searches for pages on Google Guide in which the URL contains the word “print.” The query link:URL shows pages that point to that URL. For example, to find pages that point to Google Guide’s home page, enter:[ link:www.googleguide.com ] Find links to the Google home page not on Google’s own site.[ link:www.google.com -site:google.com ]

61. To Link Adwords to Googe Analytics

62. Linking Adwords and Google Analytics Sign in to your AdWords account at https://adwords.google.com. Select the Reporting tab and choose "Google Analytics." Select "I already have a Google Analytics account." From the Existing Google Analytics Account drop-down menu, select the name of the Analytics account you'd like to link to. If you don't see it listed, you'll need to first add your AdWords username to your Analytics account as an Account Admin. Keep the checkboxes selected on this page, unless you're sure you'd like to disable auto-tagging. For importing cost data, read "How can I import my AdWords cost data?" Select Link Account

63. Conversion Tracking

64. Create a conversion action

65. Adding $value variables