DBS Week 11- Digital Measurement and Analytics

1. Measurement & Analytics

8. Simple KPI Framework

9. www.smartinsights.com www.davechaffey.com/Spreadsheets

10. Google Analytics

11. Add GA Code

12. Tracking Txns

13. Ways to Monitor Site Performance

15. Check Visitor Loyalty & Recency

16. Recency

17. Length of Visit

19. Custom Alerts Tip : Use Custom Alerts in your system

20. Segmenting your audience by setting up advanced segments

22. Segmenting Search

24. Customisation Technique: Goals and funnels

25. Filter example

26. 20 goals in GA so group them!

29. Simple funnel setup and what NOT to do Gotchas 1. The match type also applies to the funnel care with exact match Gotchas 2. Not actually the URL start with /<page> Gotchas 4. Missing/wrongly assigning goal value Gotchas 5. Required step may exclude some behaviour e.g. entry deeper into funnel Gotchas 3. Including a trailing slash / http://www.lunametrics.com/blog/2008/06/25/funnel-problems-google-analytics/ NB – Segmenting funnel: http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics/

30. Segment your funnels! Source: http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics

31. Voice of Customer

32. Use Feedback tools for… “ Why ” not “ What ” http://www.smartinsights.com/digital-marketing-software/website-feedback-tools-review/

33. http://www.4qsurvey.com/ “ Bad web site. Difficult to find item as no search box provided for short cut ” “ I can't find any prices on your website ” “ Would like to see where I can buy products from ” .

34. Voice of the customer

35. Gaining site and business innovation ideas through Uservoice