Social Media Overview and Case Studies Session for DIT on Jan 17th 2011

1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist

2. www.slideshare.net/kfeighery/DIT-SocialMediaSession

5. The Changing Digital Landscape

6. Traditional Marketing Vs Social Engagement

9. Where Social Fits in with Inbound Marketing

10. Hubspot – Inbound Marketing Company view

12. How to think about media mix in this changed landscape

14. Owned Vs Paid Vs Earned Media

15. Social Media Landscape

16. Social Media Landscape

18. Salient Characteristics of Social Platforms

19. New social platforms are mass enablers of peer to peer conversations, sharing and interactions

20. Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customer

21. Brands & organisations must embrace a more social engagement because it is happening with or without them

22. Challenge now is to build engaging digital communications and social strategies aligned with clear business objectives

23. Marketers must understand the dynamic of communities

26. Social Media Relevance

33. Cully & Sully

34. The Good Mood Food Blog

35. Hairybaby

36. Dazzledust

37. Groupon – CityDeal.ie

38. Pat The Baker

39. Beaut.ie

40. The Big Switch

42. BlendTec

43. Diet Coke and Mentos

44. Old Spice Campaign

45. Tippex YouTube Campaign

46. Orabrush

47. Best Job In the World

48. Kogi BBQ

49. C-Mon & Kypksi

50. Ikea – Malmo

51. Greater Manchester Police

53. Nestle

54. Marks and Spencers

55. Domino’s

56. United Airlines

58. 1800Flowers.com

59. Victorias Secrets

60. Starbucks – Frappucino.com

61. TOMS Shoes

62. Red Bull

64. Earned Media - Gillette

65. Evian

66. Walkers “Do us a Flavour”

68. Tube Worker abuses Traveller

69. Stuff White People Like

70. The Four Hour Working Week

72. Danish Single Mother Hoax

75. Johnson & Johnson

77. Walmart

78. Starbucks

79. Ford - FiestaMovement

80. Charmin “Go” Campaign

81. Coca Cola “206 Expedition”

82. Best Buy

84. Skittles

85. Starbucks

87. American Red Cross

88. Contact Details

89. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274