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Information Architecture Overview, Calls to Action & Case Studies

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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Overview of some key precepts in information architecture, looks at calls to action design, web2.0 design patterns, ecommerce sales funnels

EmpresarialesTecnología
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[object Object],[object Object]
Design Examples from Save The Pixel by Ben Hunt http://www.savethepixel.org/
 
Clear Layout
 
De-cluttered Logical Flow
 
Demonstrate clear Call to Action
 
Obvious Benefits
 
Appropriate Channel Design
 
Clear and Intuitive Messages
 
[object Object],[object Object]
Case Study: Wiltshire Farm Foods
 
 
 
 
Key Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Optimisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Test Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Funnels
Boden
 
 
 
 
Micks Garage
 
 
 
 
 
Amazon Funnel
 
 
 
 
 
Amazon Cart Functions
[object Object]
Managing the Sales Funnel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Lifecycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Lifetime Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding “Recency” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
Calls To Action
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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