UCD Social Media Session - 15th October 2011

1. Social Media Platforms & Case Studies Keith Feighery

3. Introductions

5. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274

6. Current State of Online Usage

8. Why is everyone talking about Social Media

9. Traditional Marketing Vs Social Engagement

11. Key Social Media Platforms

12. Social Media Landscape

13. What is Social Media?

14. Platforms that allow the sharing of content with dialogue and feedback channels deeply embedded in them

16. It has never been easier for organisations to communicate with audiences online But they have to use engaging content

19. Be Social – Interact with People & Solicit Feedback and Responses

20. Organisations need to Focus on behavioural aspects of how and why people use these channels How to Influence & Participate in these

21. Why does everyone talk about Facebook?

22. Because its absolutely HUGE 800 Million people

24. And people spend vasts amount of time there (more than any other site in the world)

25. Time Spent UK

26. And People want to ‘LIKE’ Businesses there – but WHY?

27. Reasons you Liked

28. Facebook Pages

29. Presidential Candidates

30. Norris

31. Mary Davis

32. Michael D Higgins

33. Martin McGuiness

34. Sean Gallagher

35. Mitchell

36. Michael D

37. Charities & Non-Profits (Some before and afters)

38. Irish Wildlife Trust - Before

39. Irish Wildlife Trust - Now

40. Breast Cancer Ireland - Before

41. Breas Cancer Ireland - Now

42. Barnardos - Before

43. Barnardos - Now

44. Trocaire – Before

45. Trocaire - Now

46. Businesses

47. Hairy Baby

48. Hairybaby

49. Engaging with Fans

50. Getting People To Respond

51. WestCoast Cooler

52. Westcoast Cooler

53. Fine Gael

54. Fiann Fail

55. Labour

56. Twitter

59. It’s a Different Medium Than Facebook – and it can be difficult

60. Must know what you want to achieve through it and who you will be talking to

61. Find someone with a function, who has something interesting to say – and can say it well

62. And get them to engage at a granular level Build up community overtime

63. Twitter Timeline

64. The Tweet

65. Twitter Search

66. Case Studies

67. Davis

68. Norris

69. Michael D

70. Sean Gallagher

71. Martin McGuinness

72. Donal Skehan - Has a Theme Provides Entertainment & Utility

73. Businesses

74. Donal Skehan

75. Murpys Icecream – Has Theme Marketing The Business

76. Murphys Ice Cream

77. Pat Whelan Butchers

78. Fallon and Byrne

79. Garrendenny Lane Design

80. Twitter Tools

81. Twitter.com

82. Tweetdeck

83. Hootsuite

84. LinkedIn

85. The Profile

86. The Feed

87. Events

88. Company Page

89. Company Services

90. Jobs

91. Thank You

92. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274