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1. Digital & Social Media Marketing Course ECM College Keith Feighery

2. What are the core objectives of this course?

3. Give you the tools to research, plan, create and run a digital and social media campaign

6. Time Table Dates Times Activity Sep 22 nd 6.30 – 9.30 Introduction Internet Marketing Sep 29 th 6.30 – 9.30 Social Media Marketing Oct 6 th 6.30 – 9.30 Wordpress & Blogging Oct 13 th 6.30 – 9.30 Facebook 1 Session Oct 20 th 6.30 – 9.30 Facebook 2 Session Oct 27 th 6.30 – 9.30 Twitter & LinkedIn Nov 3 rd 6.30 – 9.30 YouTube & Flickr Nov 10 th 6.30 – 9.30 Pay Per Click Campaigns Nov 17 th 6.30 – 9.30 Search Engine Optimisation Nov 24 th 6.30 – 9.30 Email Marketing Dec 1 st 6.30 – 9.30 Measurement & Analytics Dec 8 th 6.30 – 9.30 Digital/Social Media Strategy & Planning

7. [email_address]

8. Course Project

10. Key Resource to help with Digital Planning Process

12. Reading Lists

19. Introduction to Digital Marketing

20. What is Digital Marketing?

21. Using Digital Channels to Reach, Acquire, Retain (Advocate) Customers both Online and Offline

22. What are the core elements to consider when planning a Digital Campaign

24. What are the core tactical tools at a Digital Marketers disposal

26. Characteristics of a Digital Marketing Campaign

27. Digital is a more iterative process than traditional marketing

28. Iterative Digital Marketing Strategies

29. The Digital Landscape has changed changed radically over the past 5 years

30. Changing Digital Landscape

31. Proliferaton of Channels

32. Social Media Landscape

33. Never been easier for businesses to create and distribute content online How to cut through the noise is the challenge now

34. The Rise of Facebook

36. Time Spent UK

37. Businesses & organisations need to embrace a more social engagement because it is happening with or without them

38. Marketers need to understand its not about the specific tools but the changing consumption and behaviour patterns of the customer

39. Marketers need to understand the dynamic of communities

40. The way in which organisations think about media has changed radically over the past 5 years.

41. Digital Marketing Media Mix

43. Companies, both big and small, need to imagine themselves as publishers Trick is to be engaging and provide value to target audience

44. That’s why Inbound and Content Marketing are so Important

45. Hubspot – Inbound Marketing Company view

46. Digital and Social Media Tactics

47. Case Studies

48. Hairy Baby

49. Hairybaby

50. Engaging with Fans

51. Getting People To Respond

52. CrackBird

53. CrackBird

54. Blogging

55. Icecream Ireland Blog

57. PPC Examples

58. Search: Health Insurance Quote

60. SEO Case Example

61. Search: Flowers for newborn baby

62. Newborn Flowers

63. Email Marketing

64. Email Applications

65. Case Studies

66. CityDeal.ie

68. Schuh

70. Questions & Answers

71. Questions & Answers

72. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274