2. Corporate social responsibility is seriously
considering the impact of the company’s
actions on society.
social responsibility requires the individual
to consider his [or her] acts in terms of a
whole social system, and holds him [or her]
responsible for the effects of his [or her]
acts anywhere in that system.
3. Corporate social
responsibility is
seriously considering
the impact of the
company’s actions
on society.
Social responsibility is
the obligation of an
organizations
management towards
the welfare &
interests of the
society in which its
operates.
Department Stores
4. The idea of Corporate social responsibility
supposes that the corporation has not only
economic and legal obligations, but also
certain responsibilities to society which
extend beyond these obligations.
The social responsibility of business
encompasses the economic, legal, ethical,
and discretionary expectations that society
has of organizations at a given point of time.
5. Dutch Bangla Bank provides education
supported scholarship amounted for 102
crore Tk.
Unilever’s environment friendly production
process in which polluted water is refined and
Used in the production process.
6. The social responsibility of business
encompasses the economic , legal, ethical,
and discretionary/philanthropic expectations
that society has of organization at a given
point in time. There are four Components of
CSR are discussed below:
***** Also See the pyramid of Corporate Social
responsibility ( from given sheet)
8. Economic responsibility:
To produce goods and services that society
wants and to sell them at fair prices that
consumers can afford while providing
business with enough profits to ensure its
survival and growth.
Be profitable.
Provide investors with adequate return on
their investment.
Legal Responsibility:
Ethical Responsibility:
Philanthropic Responsibility:
9. Legal Responsibility: legal responsibilities of
business are as follows:
To obey laws
Adhere to regulations
Fulfill all contractual obligations
Ethical Responsibility: Ethical responsibilities of
business are as follows:
Avoid questionable practices
Do what is right, fair and just
10. Philanthropic Responsibility: Philanthropic
responsibilities of business are as follows:
Be a good corporate citizen
Contribute resources to community
development programs such as health,
education etc.
Engage in volunteerism
Improve quality of life
11. • Recycles within company
•Shows no past record of questionable activity
• Responds quickly to customer problems
• Maintains waste-reduction program
• Provides/pays portion of medical
• Promotes energy-conservation program
• Helps displaced workers with placement
• Gives money to charitable/educational causes
• Utilizes only biodegradable/recycling materials
• Employs friendly/courteous/responsive
personnel
• Tries continually to improve quality
12. Simon Zadek has identified four ways in which firms
respond to CSR pressures. His four approaches are as
follows:
Strategic
Approach
Innovation &
learning
Approach
Cost benefit
ApproachDefensive
Approach
13. Defensive approach: This is an approach designed to
alleviate pain. Companies will do what they have to do to
avoid pressure that makes them incur costs.
Cost–benefit approach: This traditional approach holds
that firms will undertake those activities if they can identify
direct benefits that exceeds costs.
Strategic approach: In this approach, firms will recognize
the changing environment and engage with CSR as part of a
deliberate emergent strategy.
Innovation and learning approach: In this approach, an
active engagement with CSR provides new opportunities to
understand the marketplace and enhances organizational
learning, which leads to competitive advantage.
14. In the twenty-first century, major companies will be
expected to do all of the following:
Demonstrate their commitment to society’s values and
their contribution to society’s social, environmental, and
economic goals through actions.
Fully insulate society from the negative impacts of
company operations and its products and services.
Share the benefits of company activities with key
stakeholders as well as with shareholders.
Demonstrate that the company can make more money by
doing the right thing, in some cases reinventing its
business strategy. This “doing well by doing good” will
reassure stakeholders that the new behavior will outlast
good intentions.
15. Corporate Citizenship involves the social
responsibility of businesses and the extent to which
they meet legal, ethical, and economic
responsibilities as established by shareholders.
Corporate citizenship encompasses all that is
implied in the concepts of social responsibility,
social responsiveness, and social performance.
16. Corporate Social Responsibility- Emphasizes
obligation, accountability
Corporate Social Responsiveness- Emphasizes
action, activity
Corporate Social performance-Emphasizes outcomes,
results
17. Internal Motivators:
Traditions & values
Reputation & image
Business Strategy
Recruiting/ retaining
employees
External Pressures:
Customers
Expectations in the
Community
Laws &political
pressures
What drives companies to embrace Corporate citizenship?
19. Elementary: Corporate citizenship is undefined
because there is scant corporate awareness and
little to no senior management involvement
Engaged: In this stage companies will often
develop policies that promote the involvement
of employees and managers in corporate
citizenship activities.
Innovative: Citizenship policies become more
comprehensive in this third stage. Typically this
is the stage where corporate citizenship
policies are funded and activated and become
functional with assistance and support from
upper level management.
20. Integrated: In this stage citizenship activities
are formalized and blend with the company’s
regular operations. Performance in the
community activities is monitored regularly.
Transforming: In this stage Company
understand that corporate citizenship plays a
strategic role in boosting up the sales growth
and expansion to new market. Economic and
social involvement, support and integration is
a regular part of company’s daily operations
in this stage.