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HCM 114
By Dr. Khaled Ouanes Ph.D.
E-mail: k.ouanes@seu.edu.sa
Twitter: @khaled_ouanes
2014
Processing
Information
Evaluation Timing
Rational: People can process all information
Rational: Choices evaluated simultaneously
Goals Rational: Clear, compatible, agreed upon
OB: Ambiguous, conflicting, lack agreement
OB: People process only limited information
OB: Choices evaluated sequentially
Info Quality
Decision
Objective
Rational: People rely on factual information
Rational: Maximization -- the optimal choice
Standards Rational: Evaluate against absolute standards
OB: Evaluate against implicit favorite
OB: Rely on perceptually distorted information
OB: Satisficing -- a “good enough” choice
•
•
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HCM 114
By Dr. Khaled Ouanes Ph.D.
E-mail: k.ouanes@seu.edu.sa
Twitter: @khaled_ouanes
TEXTBOOK - Copyright © John Wiley & Sons, Inc.

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HCM 114 - Decision Making and Creativity

  • 1. HCM 114 By Dr. Khaled Ouanes Ph.D. E-mail: k.ouanes@seu.edu.sa Twitter: @khaled_ouanes 2014
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  • 9. Processing Information Evaluation Timing Rational: People can process all information Rational: Choices evaluated simultaneously Goals Rational: Clear, compatible, agreed upon OB: Ambiguous, conflicting, lack agreement OB: People process only limited information OB: Choices evaluated sequentially
  • 10. Info Quality Decision Objective Rational: People rely on factual information Rational: Maximization -- the optimal choice Standards Rational: Evaluate against absolute standards OB: Evaluate against implicit favorite OB: Rely on perceptually distorted information OB: Satisficing -- a “good enough” choice
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  • 16. HCM 114 By Dr. Khaled Ouanes Ph.D. E-mail: k.ouanes@seu.edu.sa Twitter: @khaled_ouanes TEXTBOOK - Copyright © John Wiley & Sons, Inc.