1. Khalid Khan
Department Of Computer Science
University Of Peshawar

2.  E-commerce software /Shopping cart
 A Merchant Account
 Hosting
 Web Traffic
 Web Analytics Software
 Warrantee/Money Back Guarantee policies
 Security And Backup
 Multiple payment options
 Personalization

3.  Contents
 SEO pages
 Advance Image viewing
 Cross-selling and up selling
 Feedback and customer service
 Fulfillment Systems
 Navigational options
 Privacy Policy and Security
 Product commenting and ratings

4.  Many companies make the mistake of entering
into a new e-commerce venture without
sufficient planning and forethought.
 This will ultimately lead to disappointment and
increased development costs as mistakes are
made and corrected.
 Understanding the fundamental components of
an e-commerce site will help you evaluate basic
requirements before committing resources
toward an e-commerce solution.

5.  In simple terms, this software will present your
products to your customers and it will process their
orders.
 There are many commercially available packages,
and prices have come down a lot in the past few
years.
 If you are new to e-commerce, it can be useful to find
a software that will do all of the business functions.
 As well as taking orders, it will do inventory
management, order tracking, and provide you with
reports to help you manage your business.

6.  Customer frustration with online shopping carts often
results in lost sales.
 Customers appreciate easy access to shopping carts at
any time during the shopping trip.
 The ability to edit quantities or remove items from the
cart at any time makes for pleasant shopping.
 Additionally, the ability to save the items in the cart,
allowing visitor to complete the transaction at a later
time adds to customer service.

9.  This is an account with a financial institution, such as a
bank, that will allow you take credit card orders.
 This can be costly and difficult to set up, particularly if
you are a new business.
 There are set-up costs, monthly costs and you also pay
a percentage of your sales to the account provider.
 You should research the market well to keep costs as
low as possible.

10.  There are specific rules about how to process orders
when the cardholder is not present, and you should pay
attention to the procedure that you are asked to follow.
 This will limit any losses that you might receive from
fraud.
 Some websites begin trading with Paypal, which offers a
simple way to accept credit card payments from your
customers.

12.  An e-commerce site is a profit making website, so
it makes sense to ensure that it is available and
operating 24 hours a day for 365 days of the year.
Choose a high quality web host with an
exceptional uptime guarantee.
 Providing space on the internet servers for the
storage of World Wide Web sites (business
contents) which can be accessed by others.
 A company that provide Web Hosting Services is
called Web Host, and their storage, connectivity
and services are called plans.
 Dedicated Hosting, Shared Hosting & Free Hosting

15.  E-commerce sites cost more to build and run, so they
need good volumes of visitors quickly.
 There are a number of ways to grow your visitor
numbers, including:
 Good search engine positioning
 A specialist can help you to optimize your site.
 Most buyers will use a search engine to find
suppliers, so this is a good source of visitors.
 Email
 You can buy a list of potential customers and email
them some special offers.
 If you don't target buyers well, you risk alienating
them with spam.

16.  Pay Per Click advertising
 You can pay to advertise your site on search
engines on those pages that are relevant to the
products that you sell.
 You only pay when someone clicks on a link and
visits your site.
 Listing on shopping comparison sites
 There are many sites that take data from many e-
commerce sites and they display the prices for
shoppers to compare.
 Some are part of a search engine like Froogle,
others are independent web business like
Pricegrabber.

17.  You need a reliable and effective analytics solution that
can tell you how your site is being used.
 It’s very critical to know how many users are coming to
your site, where they’re coming from, what products
they’re most interested in, etc.
 With this valuable data, you’ll know just what your site
needs to decrease abandonment rates and turn
prospects in to buyers.

19.  To further increase your credibility, you must
completely remove your potential customers' risk.
 Provide them with a solid, no risk, money back
guarantee.
 This will put their mind at ease by building their
confidence in you and your product.
 For building customer’s confidence good
guarantee /warrantee policies should be deployed.

20.  As in any other part of business, there are people on
the internet always looking for illegal opportunities to
make money.
 You need to protect your site with a good security
package, There are many commercially available.
 You will also need to backup your site data.
 Make sure to backup both your web pages and the
database behind them.
 A good place to start on both issues is to talk to your
hosting service.
 You should make yourself familiar with how they
operate and you should schedule regular backups.

22.  If your checkout process doesn’t give users more than
one payment option, this can make a good sale turn
sour.
 If a customer’s preferred payment method is not
available, not only can’t customers pay you but it really
affects the credibility of your e-commerce business.
 There are tons of payment methods available like
Google Checkout, Bill Me Later and Paypal.

24.  E-commerce sites should provide visitors with a
personalized experience, serving up only content
that’s relevant and useful.
 If a customer is interested in a product on your site,
displaying related items while they are browsing is
helpful.
 This is an excellent way to establish reliability and
trust with buyers and increase your chances at
making a sale.

26.  The main facet of an e-commerce system is obviously
going to be the product catalog.
 When building a catalog it is vitally important that
product descriptions are accurate and compelling, and
that high quality images are provided to assist in
product selection.
 Your content must be self explanatory, which attract
customers to your site.

27.  Making complete product information available for site
visitors results in increased sales.
 Well-written product descriptions including all
pertinent information about the product and leaving
customers with no unanswered questions make a
purchase more likely.
 Additionally, photographs increase customer interest
in the items in the store.

29.  You should make sure your pages are search-engine
friendly.
 It doesn’t mean just submitting your site to online
search directories.
 It means conducting a real, SEO strategy.
 The URL’s, the content, meta data, keyword frequency
and density, should all be taken care of if you want to
increase the visibility of your e-commerce site in major
search engines.

30.  Things like zoom able product images and 3D views can
make a big difference to your visitors.
 A lot of times it can become difficult for users to make a
purchase because they just aren’t satisfied with the way
your products are presented.
 Users become much more confident in purchasing when
you make multiple or enlarged views of your products so
they can see exactly what they’re getting.

32.  When a user clicks a product they’re interested in, this is
one of the best times to show them similar items that may
compliment their purchase.
 The checkout process is another opportunity to show
relevant items to your customers while they are
completing their purchases.
 This way of up-selling is a good way to increase your
sales among the impulsive shoppers.

34.  Many times, potential customers will have questions
about your products and services.
 Use a feedback form and if possible give them live
support, also give email address on your site.
 Create a page on your web site called feedback and place
a form on this page to enable your visitors to contact you.
 Your personal response to your potential customers is
very much important.

36.  When you have put all these elements of your
ecommerce site together, you will need some method
of physically picking, packing and delivering your
orders.
 When order volumes are low, this is not much of a
problem, but at higher volumes, fulfillment requires
great discipline and automation.
 If business does take off, you will damage your
business if you cannot fulfill orders rapidly.
 You need to plan how you will fulfill higher volumes of
orders.

37.  You can invest in systems and processes yourself, or
you can outsource fulfillment to a specialist company.
 They will usually charge a setup fee and then a cost
per order processed and item stocked.

38.  Your website visitors should have the option to filter
your products, compare them, and sort them by price,
popularity, or alphabetically.
 This allows your customers to quickly find products
they are most interested in without having to search
through a large amount of unnecessary items just to
find what they’re looking for.

40.  Because of the risk of identity theft, most online
shoppers check for assurance of security before
sharing their financial or personal information on any e-
commerce site.
 Including safety provisions, such as digital signatures
and encryption technology, protects site visitors from
hackers.
 These security measures must get updated regularly to
keep up with the latest threats on the Internet.

41.  Internet users are becoming more and more concerned
with their privacy.
 However, there is something you can do to ease their
minds.
 Create a page on your web site called "Privacy" and let
your visitors know exactly how you will be using the
information you collect.
 This page should include an explanation of all of the
following:
 How do you plan on using their information?
 Is their information sold or shared with a third party?
 Why do you collect their email address and how will it
be used?

42.  Why do you track their IP address?
Why do you use order forms and what do you do with
the information acquired?
Do you have a discussion forum or message board?
Let your visitors know that any information that is
disclosed in these areas becomes public information
and that they should exercise caution.
Do you have security measures in place to protect the
loss, misuse and alteration of the information under
your control? If so, let your visitors know.
 Provide your visitors with your contact information
should they have any questions about your privacy
statement.

43.  Research shows that online shoppers value the
opinions and comments of other buyers- in fact, it
can be one of the most influential factors in whether
a customer will buy.
 If possible, your site should allow your users to
comment on your items individually which will
establish credibility among your users.

44. THANKS!!
!