Meeting Conceptbakery - Agency Presentation

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MARKETING DELICACIES SINCE 2002
We're a cross-Atlantic marketing agency,
located in Denver and Cologne and
specializing in freshly-baked alternative
marketing strategies for our clients.
Of course, we only use the best
ingredients and tools available.

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conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011


OUR RECIPE
Start with constant idea development by
our creative guerrilla thinkers. Add writers,
designers and programming nerds up-to-
date with latest trends and technologies.
Toss in lots of “yes we can”, created by a
diverse team with years of experience…

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BAKERS - OUR 5 STAR PRO BAKERS
The secret of our goodies? Our team! Our
highly-experienced master bakers have
vastly diverse backgrounds, interests,
skills and professional achievements. The
result is a group of outstanding individuals
better than the sum of its parts.

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Founded: September 2002
Location: Denver (USA) / Cologne
(Germany)
Specialty: creativity + technical know-how
= marketing delicacies
Team: 18 (and counting) in-house + ~10
freelancers + world wide contractor network
Ownership: Felix Holzapfel and Klaus
Holzapfel
Management: Felix Holzapfel (Germany) /
Klaus Holzapfel (USA)
First large Client: Early 2003 (E-Plus,
German telecommunications provider,
building an online and mobile community,
guerrilla marketing on the web and mobile)
Funding: Completely self-funded, no
external investors, loans, etc.



OUR INGREDIENTS
As baking experts we know how to blend
the perfect mix of ingredients at the right
time and place, bake it to perfection and
serve fresh right out of the oven. Our
recipe box includes classics and our in-
house creations.

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STRATEGY - OBJECTIVES, ROI & CO.
What’s your story? Do you want to bake
bread, cookies or a cake? And for whom?
We ask the right questions… then answer
them by turning a brand, company or
campaign into a popular conversation
topic.

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VIRAL & WORD-OF-MOUTH SPECIALS
Original ideas and activities trigger
participation and conversation. They need
to be properly prepared and delivered with
an appetizing flourish. They're usually the
icing on the cake for our projects.

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SOCIAL WEB - HAVING THE PERFECT MIX
Our secret: Cautiously mixing together
ingredients like concept development,
idea creating, production, ongoing
management and promotion. That creates
a dough with broad reach which will
perfectly rise while baking.

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SOCIAL COMMERCE - SHOPPING 2.0
The social web isn’t just the place to
spread the word about your gourmet
products. It is also a way for your
audience to get their hands on it. Selling
products (a la online shopping 1.0) is now
a stimulating, interactive 2.0 experience.

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MOBILE - MARKETING 2 GO
iPhone and iPad, Android, Facebook
Places and Deals, Foursquare, QR codes
and many other location based services
are just some of the ingredients
dramatically changing the behavior of
today’s consumers.

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CROSS-MEDIA - MIX IT BABY!
Some people use a fork to eat their pie.
Others use a spoon. Both target
audiences require different methods to get
their attention. Make sure you stimulate
the senses of your audience in the best
possible way.

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CREATE CREATE CREAT... THEN BAKE
Top-notch baking requires working with
the best tools. We know how to use them
all: Facebook, YouTube, Twitter,
microsites, blogs, apps, etc. Online,
mobile or cross-media: been there, done
that.

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ROYAL CARIBBEAN INTERNATIONAL
Social web strategy, Facebook Page,
apps, micro-site, social plugins, YouTube
brand channel, web video production,
Twitter, Flickr, media buys, word-of-mouth
specials, ongoing consulting and
community management…

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STABILO
Strategy consulting, Facebook, design,
use of our Facebook CMS Pro,
programming additional modules, social
plugins, WordPress blog, social web
workshops, YouTube, web video
production, Twitter, media buys, ongoing
management and consulting…

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KARSTADT
Creating word-of-mouth special
KarSTADT (an urban destination looking
for new citizens), a microsite, Facebook
Page, apps, use of our Facebook CMS
Pro, social plugins, media buys, blog,
ongoing consulting, etc.

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CARBONA - STAINTALK
Creating a social media story, setup and
management of multi-platform community
geared toward needs and interests of
clients with WOM Specials, videos,
promotions, cross media, ongoing
management and consulting and
expansion into new markets...

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YTONG - QUALITY IN LIFE
Developing corporate identity and
branding, programs for employees,
creating marketing material, managing
external and internal communication,
maintaining a Facebook Page, media
buys, guerilla marketing, WOM specials,
ongoing consulting.

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Thank you!
For your attention


Meeting Conceptbakery - Agency Presentation

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