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CMGB 6322
Strategic Information Systems

J O U R N A L A R T I C L E P R E S E N TAT I O N :

Effects of initial and ongoing trust in
IT outsourcing: A bilateral perspective
By Jae-Nam Lee , Byounggu Choi

Prepared by:
Alireza Khosroyar
EFFECTS OF INITIAL AND
ONGOING TRUST IN IT OUTSOURCING

PRESENTATION OUTLINE
•

Introduction

•

Theoretical Development

•

Methodology

•

Research Findings

•

Managerial Implications
CMGB 6322-Strategic Information Systems
EFFECTS OF INITIAL AND
ONGOING TRUST IN IT OUTSOURCING

Introduction- Background
•

the global outsourcing market :

– US$340 billion in 2007,
– increase to US$509 billion by 2012,
– annual growth rate of 8.4%
•

However, there have been few reports about its successful ROI.

•

outsourcing contracts are often very complex, it is difficult to include all rules
and agreements in the contract.

•

interactions between the participants often go beyond rules and exceptions and
depend on intangible factors ,such as trust and commitment

•

More flexible relationship

more trust
CMGB 6322-Strategic Information Systems
EFFECTS OF INITIAL AND
ONGOING TRUST IN IT OUTSOURCING

Introduction – the importance of this research
• Prior studies generally are cross-sectional but this research
studies the change of trust over time.
• Outsourcing from the perspectives of both participants.
– Service receiver
– Service provider

CMGB 6322-Strategic Information Systems
EFFECTS OF INITIAL AND
ONGOING TRUST IN IT OUTSOURCING

Theoretical Development
• Initial trust vs. ongoing trust
– Trust is a dynamic process.
• Example: Team cohesion

– it is process-oriented rather than
outcome- or input-oriented concept.

• Initial Trust : is not based on any prior
experience but on an assumption.
tendency of a group to remain united

•

Ongoing Trust : result from observing
actual interaction .
– It is likely to be modified over time due to
experiences and interactions with partners.
CMGB 6322-Strategic Information Systems
EFFECTS OF INITIAL AND
ONGOING TRUST IN IT OUTSOURCING

Theoretical Framework

CMGB 6322-Strategic Information Systems
EFFECTS OF INITIAL AND
ONGOING TRUST IN IT OUTSOURCING

Research Methodology
Phase 1 :
Service
receivers :
2000 large
listed firms

535 firms
were
willing to
participate

Phone call
to 1750

455 service
receivers
responded
(85%)

415 After
Eliminating
missing
data

Phase1 , Service Provider

Service
Provider:
340

Phase1 , Service Receiver

232
responses
were
received

215 After
eliminating
missing
data

Phase 2:
Phase 2 , Service Provider

340
Questioners
Sent

205
Received

189
After
elimination

Phase2 , Service Receiver

169
received

148
After
elimination

CMGB 6322-Strategic Information Systems
EFFECTS OF INITIAL AND
ONGOING TRUST IN IT OUTSOURCING

Findings








Service Receiver
Perspective













Service Provider
Perspective
















CMGB 6322-Strategic Information Systems
EFFECTS OF INITIAL AND
ONGOING TRUST IN IT OUTSOURCING

Managerial Implications
 the role of ongoing trust and distrust is significant in understanding the
success of IT outsourcing initiatives.

increasing initial
trusting belief

minimizing
initial distrusting
belief

Forming
appropriate
favorable
expectations

Fostering an
environment
that encourages
ongoing positive
belief

Successful
Outsourcing

 knowledge sharing would draw both the provider and the receiver together
in a shared vision and provide a common goal.
CMGB 6322-Strategic Information Systems

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Effects of initial and ongoing trust in IT outsourcing: A bilateral perspective By Jae-Nam Lee , Byounggu Choi

  • 1. CMGB 6322 Strategic Information Systems J O U R N A L A R T I C L E P R E S E N TAT I O N : Effects of initial and ongoing trust in IT outsourcing: A bilateral perspective By Jae-Nam Lee , Byounggu Choi Prepared by: Alireza Khosroyar
  • 2. EFFECTS OF INITIAL AND ONGOING TRUST IN IT OUTSOURCING PRESENTATION OUTLINE • Introduction • Theoretical Development • Methodology • Research Findings • Managerial Implications CMGB 6322-Strategic Information Systems
  • 3. EFFECTS OF INITIAL AND ONGOING TRUST IN IT OUTSOURCING Introduction- Background • the global outsourcing market : – US$340 billion in 2007, – increase to US$509 billion by 2012, – annual growth rate of 8.4% • However, there have been few reports about its successful ROI. • outsourcing contracts are often very complex, it is difficult to include all rules and agreements in the contract. • interactions between the participants often go beyond rules and exceptions and depend on intangible factors ,such as trust and commitment • More flexible relationship more trust CMGB 6322-Strategic Information Systems
  • 4. EFFECTS OF INITIAL AND ONGOING TRUST IN IT OUTSOURCING Introduction – the importance of this research • Prior studies generally are cross-sectional but this research studies the change of trust over time. • Outsourcing from the perspectives of both participants. – Service receiver – Service provider CMGB 6322-Strategic Information Systems
  • 5. EFFECTS OF INITIAL AND ONGOING TRUST IN IT OUTSOURCING Theoretical Development • Initial trust vs. ongoing trust – Trust is a dynamic process. • Example: Team cohesion – it is process-oriented rather than outcome- or input-oriented concept. • Initial Trust : is not based on any prior experience but on an assumption. tendency of a group to remain united • Ongoing Trust : result from observing actual interaction . – It is likely to be modified over time due to experiences and interactions with partners. CMGB 6322-Strategic Information Systems
  • 6. EFFECTS OF INITIAL AND ONGOING TRUST IN IT OUTSOURCING Theoretical Framework CMGB 6322-Strategic Information Systems
  • 7. EFFECTS OF INITIAL AND ONGOING TRUST IN IT OUTSOURCING Research Methodology Phase 1 : Service receivers : 2000 large listed firms 535 firms were willing to participate Phone call to 1750 455 service receivers responded (85%) 415 After Eliminating missing data Phase1 , Service Provider Service Provider: 340 Phase1 , Service Receiver 232 responses were received 215 After eliminating missing data Phase 2: Phase 2 , Service Provider 340 Questioners Sent 205 Received 189 After elimination Phase2 , Service Receiver 169 received 148 After elimination CMGB 6322-Strategic Information Systems
  • 8. EFFECTS OF INITIAL AND ONGOING TRUST IN IT OUTSOURCING Findings     Service Receiver Perspective        Service Provider Perspective          CMGB 6322-Strategic Information Systems
  • 9. EFFECTS OF INITIAL AND ONGOING TRUST IN IT OUTSOURCING Managerial Implications  the role of ongoing trust and distrust is significant in understanding the success of IT outsourcing initiatives. increasing initial trusting belief minimizing initial distrusting belief Forming appropriate favorable expectations Fostering an environment that encourages ongoing positive belief Successful Outsourcing  knowledge sharing would draw both the provider and the receiver together in a shared vision and provide a common goal. CMGB 6322-Strategic Information Systems