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What’s all the buzz about social networking applications? Karen Huffman ~  [email_address]   National Geographic Society 2008 SLA Annual Conference Seattle, Washington June 16, 2008
http://del.icio.us/tag/ 2008SLAKMBuzz
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
2007 OCLC Report on  Social Networking “ To continue to be  vital to society , libraries must adopt new objectives. In particular, they must strive to  participate  with individuals in their  cultural activities ; passive, depersonalized service is no longer enough.” Frederick Kilgour, “Evolving, Computerizing, Personalizing,” in  American Libraries,  February 1972
“ As librarians, our task has  always  been and remains to  use the tools of information technology  to serve the needs of information workers or seekers, bearing in mind that all recorded information and its support infrastructure — books and shelves no less than online search engines — is information technology.”  (May 2003)
Trends: Today’s Realities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Source: Forrester Research (2008): Global Enterprise spending on Web 2.0.
Source: Forrester Research (2008): Features and benefits of online communities.
Source: Forrester Research (2008): Features and benefits of online communities.
http://services.alphaworks.ibm.com/manyeyes/
The Buzz… (or Groundswell)
Features of the Groundswell ,[object Object],[object Object],[object Object],[object Object],[object Object]
Shifting Paradigms: Micro Interactions “ We live in a world where the little things really do matter.  Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service.  Little things. Feelings.  They influence our everyday behaviors more than we realize.” ~ David Armano
 
Portability across Applications nationalgeographic.com/widgets
Connections & Relationships
Profile 2.0: Just-for-Me
Walking the Talk
Social Web & Sense-making   Wisdom of the crowds vs. Anarchy of the masses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
NG’s Collectors Corner
Blogs
 
Portable Apps & RSS Feeds
Digital Dashboards
Second Life
Our Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Networks in Social Sites
 
Localizing Learnings
Ways YOU can get involved today!
Implications & Potentials ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you!

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What's All the Buzz about Social Networking?

Notas del editor

  1. Session Title: What's all the Buzz about Social Networking Applications? Description: Online social networking services have been around for some time now, with MySpace, Bebo, FaceBook leading the pack, how does this impact the way we currently do our work and support our clientele. How do we bridge "online" time with face time with our users? Biography: Karen Huffman is a strong believer in the need to "experience" life and walk in the shoes of others to internalize knowledge. She recently transferred to National Geographic's Information Systems & Technology (IS&T) division as senior applications and database administration. She previously worked in the Libraries as information architect, application developer, and Web 2.0 integrator for the National Geographic's Corporate Intranet which was selected as one of the top 10 intranets by Nielsen Norman Group for 2007. Karen has worked nearly 23 years at National Geographic, 10 of which have been in the Libraries and now less than a month in IS&T. She also started a business several year's ago called CyberSailors.com where she applies her skills developing solutions for organizations. Karen received an MLS from the University of Maryland and a B.A. in Behavioral Social Sciences/Management from Maryland's University College. For more info, please see my vitae http://www.cybersailors.com/vitae.html .