1) Big data and attribution modeling will be important trends as marketers seek to take a more holistic view of how different marketing channels contribute to conversions in order to lower acquisition costs. 2) Design elements like large pictures, scrolling pages, cinemagraphs, and responsive design will be key as design becomes increasingly important. 3) Earned media through social media and user-generated content will grow relative to traditional paid media channels as consumers increasingly trust recommendations from friends and online communities over brand messaging.

1. ONLINE TRENDS 2013
A brief stroll into our past and future
Jorg Verweij

2. ONLINE TRENDS
The www as we know it
Is less than 11000 days old

3. ONLINE TRENDS
It reaches almost 1/3
of our planets population

4. ONLINE TRENDS
But what is the purpose
of the web
web?

5. ONLINE TRENDS
It’s just a tool!
It should make life easier,
and separate us from other species
on this planet

6. 10 internet trends for 2013
Take ‘m, or leave ‘m

7. #1 BIG DATA
The rise of the death star!
Marketeers become data geeks

8. #1 BIG DATA
SEM CRM MAIL INBOUND
Channels are often silos,
consumers go from one to the other
They have to merge to be able
to make better decisions

9. #2 CONVERSION ATTRIBUTION

10. #2 CONVERSION ATTRIBUTION
What do we see?
’Attribution modeling': Marketers have been over valuing the last click.
• With all the data in place, marketers should take a more holistic approach
to what's called attribution tracking -- the process of assigning a specific
value to a marketing action that results in a conversion
• Main goal or diver is lower acquisition costs!

14. #3 DESIGN IS KING
? ?
What do we see?
?
 Big Pictures
?
 Large Homepages ? ?
 Cinemagraph
 Responsive Design

15. #3 DESIGN IS KING
BIG PICTURES
BIG PICTURES

16. #3 DESIGN IS KING
LARGE WEBPAGES
Scrolling is the new clicking!

17. #3 DESIGN IS KING
CINEMAGRAPHS

18. #3 DESIGN IS KING
CINEMAGRAPHS

19. #3 DESIGN IS KING
RESPONSIVE WEBDESIGN
Here to stay, but there
is a long way to go

20. #4 MOBILE FIRST
MOBILE FIRST
And stop saying mobile
users won’t do that

21. #5 EARNED vs BOUGHT MEDIA
BOUGHT
MEDIA
Advertising,
Television, Bannering,
Radio, Sponsorship,
Paid search

22. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search communities, content,
service extension

23. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content,
Twitter, Blogs, Comments, E-mail service extension

24. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content,
Twitter, Blogs, Comments, E-mail service extension
STRANGERS FANS CONVERSION CUSTOMERS

25. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
MEDIA
WHAT WOULD YOU BELIEVE?
1. What the brand tells about the brand
2. Or what a friend tells about the brand?

26. #5 EARNED vs BOUGHT MEDIA

27. #6 NEUROMARKETING
EEG
YOUR BRAIN DOESN’T LIE
Measuring electronic signals
in the brain

28. #6 NEUROMARKETING
Quinny was one of the first

29. #7 OPTIMISATION
Quick and dirty user testing

30. #8 LOCATION BASED

31. #9 INTELLIGENT OBJECTS
More sensors will be mobile

32. #9 INTELLIGENT OBJECTS
More sensors will be mobile

33. #9 INTELLIGENT OBJECTS
“intelligent objects
More sensors will be mobile

34. #10 BEHAVIOURAL TARGETING
Despite privacy limits

35. SUMMARY
Reserve this year's budget for
1. Amazing content
2. Beautifull webdesign
3. Analytics
Analytics

36. WWW.COLOURS.NL
Linkedin: nl.linkedin.com/pub/jorg-verweij/0/166/517/
Twitter: @jorgnu