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Innovation green soln
1.
Green Technology, Battery
run Cycle Khushnud Khan
2.
Product details
Product Green, Battery run Cycle Runs 40 km each Recharge Low speed, max 30 kmph Price point Rs 7000-8000
3.
Limited Mode of
travel for people in rural india Increased dependency on public transportation Pollution created by Motorcycles/Scooters Pain point
4.
Who is the
Customer? Existing cycle users whose next upgrade is motorcycle Lower middle class people in rural India
5.
Customer Base (Market
Size) 30 % of Indian household owns a bicycle Market Size12million units US $ 1.2 Billion
6.
Market Research plan
7.
Distribution network through
existing cycle distribution Retail through existing Cycle and Motorcycle network Community building activity at gram panchayat level Exchange of existing cycles Marketing plan
8.
USPs Green Technology
Price point Availability
9.
Way forward….. Dipstick
Market research Interviewe target customers segment Meeting, interviewing Distributors Interviewing cycle retailers Online Survey
10.
Revenue Model Sale
of bicycle Sale of spare parts After sales service
11.
Management Team
12.
Target Market Maharashtra
Rural Population : 56 million (Census) Per capita income Rs 45000 Literacy rate: 77%
13.
14.
your Point of
View matters
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