Marketing for Growth, not just survival
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New Marketing and Sales tools to help organizations Grow
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Marketing for Growth, not just survival
- 1. Marketing for Growth, not just survival © 2010, Persuasive Marketing™, All Rights Reserved.
- 2. Marketing is about telling a story to a consumer that they want to hear. It lets them persuade themselves to want to buy something. Defined by: Seth Godin © 2010, Persuasive Marketing™, All Rights Reserved. 2
- 3. Problems We Solve… “We’re just “Too few people Too not selling respond to our enough!” “Why are our marketing customers efforts.” leaving us?” “I’m not s re ho sure how “Is our Marketing Marketing can Strategy even really help us” effective?” “We’re just not “Customers only care growing fast enough!” i f h!” about price” “We’re spending too much, and we don’t “We don’t have the e do a e e know what we’re we re right data to make getting in return” better decisions” © 2010, Persuasive Marketing™, All Rights Reserved. 3
- 4. How We Can Help A major increase in your Marketing ROI Aligning your sales and marketing efforts A clear strategy to maximize your sales A plan to deal with negative Marketing influences The elimination of non-productive Marketing spend Effective new ways to increase revenue A truly results-oriented marketing mix © 2010, Persuasive Marketing™, All Rights Reserved. 4
- 5. Why Focus on Marketing? y g Organizations that excel at Marketing Performance practices realize 2 very tangible benefits: 1) Gain or maintain market share 2) Be market leaders or top 5 players in their market October 2009 Benchmark Study “The Marketing Performance Advantage” © 2010, Persuasive Marketing™, All Rights Reserved. 5
- 6. Why Focus on Marketing? y g A marketing program returning 1% - 4% on investment is considered “good” these days, The average ROI of most marketing programs is zero or negative. 100% increase in advertising expenditures yields just a 1% increase in sales. Marketing Performance Management -- th practice of measuring, M k ti P f M t the ti f i learning from, and improving upon marketing strategies and tactics over time – is significantly underleveraged in most organizations. © 2010, Persuasive Marketing™, All Rights Reserved. 6
- 7. We Partnered with the Best! The exclusive representative of the Global Fluency Network, the CMO Council, and MarketingMRI throughout the MENA Region, Persuasive , g g g , Marketing offers clients the best in marketing science, strategy and expertise. Global Fluency is a cooperative -- similar to the airline industry's Star Alliance. It consists of more than 35 independent marketing and public relations firms that employ more than 250 marketing professionals in 25 countries. Together we deliver strategic marketing and communications services in the Americas, Europe, Asia-Pacific, Africa g , p , , and Middle East, generating more than $45 million in billings. For more information, see www.globalfluency.com The Chief Marketing Officer (CMO) Council provides a high-level knowledge exchange among senior corporate marketing leaders across a wide range of industries. Its more than 5,000 members control more than $125 billion in annual marketing expenditures for complex marketing and sales operations worldwide worldwide. Chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. For more information, see www.cmocouncil.org © 2010, Persuasive Marketing™, All Rights Reserved. 7
- 8. We Partnered with the Best! The exclusive representative of the Global Fluency Network, the CMO Council, and MarketingMRI throughout the MENA Region, Persuasive , g g g , Marketing offers clients the best in marketing science, strategy and expertise. Marketingmri provides marketing audits for business organizations. Serving the for-profit and non-profit sectors in the goods and services industries, Marketingmri is committed to providing the best marketing expertise to the marketing audit process, and to providing an “outside-in” process that is confidential, qualified, independent and objective. p ,q , p j The goal of the marketing audit health check-up is to assess the efficiency and effectiveness of an organization’s marketing functions and processes. For more information, see www.marketingmri.net © 2010, Persuasive Marketing™, All Rights Reserved. 8
- 9. Actionable Solutions Marketing Results Marketing Analysis Sales Execution Performance P f Marketing Driven Strategy & Planning Marketing Reviews © 2010, Persuasive Marketing™, All Rights Reserved. 9
- 10. We Focus On Organization (People) Environment Productivity Execut Planning Strategy tion Mix Systems Vendors Research Sales © 2010, Persuasive Marketing™, All Rights Reserved. 10
- 11. A Unique 3-Step Process q p Target Profiling 1 Opportunity Decision Making 3 Qualification Sales Process Opportunity pp y Conversion Marketing Persuasive Customer Valuing Marketing Revenue 2 Communication Roadmap Opportunity Marketing Sales Process Generation Schedule Mapping © 2010, Persuasive Marketing™, All Rights Reserved. 11
- 12. For Results You Can Count On! contact Persuasive Marketing Group g p Today! E-mail: 4Results@PersuasiveMarketingGroup.com www.PersuasiveMarketingGroup.com www PersuasiveMarketingGroup com © 2010, Persuasive Marketing™, All Rights Reserved.