74. 1) Facebook
97% of B2C marketers use Facebook as it provides them with a plethora of organic and paid
opportunities for B2C social media marketing.
2) Twitter
65% of marketers leverage twitter for B2C social media marketing. Known for tweeting short messages,
it is an ideal platform for engaging consumers with a series of tweets, retweets, and hashtags.
3) Instagram
While 60% of B2C marketers use Instagram, 11% of marketers reported it to be the most important B2C
social media marketing platform for their business.
4) YouTube
YouTube is the biggest online video platform worldwide with around 1.5 billion users worldwide. It has
become a popular video marketing channel with 46% of marketers using it to promote their B2C brands.
75. 5) LinkedIn
While LinkedIn is a more appropriate marketing channel for B2B businesses, 44% of marketers are also
using it for B2C social media marketing.
6) Pinterest
Although it receives mixed opinions as a B2C social media marketing channel, posting quality content on
Pinterest can help you improve your SERP rankings.
It is an ideal platform for promoting brands related to fashion, art, beauty, cooking, diy, design, home decor,
or travel. Pinterest works wonders for brands with a predominantly female target audience.
7) Snapchat
Snapchat is a relatively new social media platform with only 8% of B2C marketers using it for brand
promotions.
86. Semi- fictional representations of your ideal customer based on real data and some
educated speculation about customer demographic, behaviors, patterns, motivations
and goals .
What IsYour Buyer Persona?
88. Personas help answer the following questions:
What type of content is most likely to generate a response from a particular type of customer?
How does your ideal customer prefer to engage in the sales process?
What problems do customers need to solve, and how does your business help them?
112. • Digital marketing provides you with the means to communicate
directly with your audience while getting them to convert.
• The channel allows you start with a very small budget and scale
up as you go. With digital marketing, you can run and manage
campaigns quickly and track their results in real time.
• Whatever be your business type, you can analyze whether a
platform will work for your business or not.
• Moreover, you can get measurable and live results for each of
your campaigns. Besides that, you can choose from different
platforms to suit your business and audience requirements.
