All of the cool marketers are doing it digitally, but it doesn’t mean you should give up traditional marketing platforms. Hear why print media and face-to-face marketing are still valuable tools in advancing your brand. Also, learn how traditional marketing can complement digital and continue to be effective.
What You Will Learn:
Better understanding of consumer media consumption
Learn how to make your current media work harder for you
1. How Old School Is Cool
Saturday, October 12, 2013
2:00pm – 2:50pm
2. COPYRIGHT NOTICE
The copyright law of the United States (Title 17, United States Code) governs the making of photocopies
or other reproduction of copyrighted material. Under certain conditions specified in the law, libraries
and archives are authorized to furnish a photocopy or other reproduction. One of these specified
conditions is that the photocopy or reproduction is not to be "used for other purpose than private
study, scholarship or research." If a user makes a request for, or later uses, a photocopy or reproduction
for purposes in excess of "fair use," that person may be liable for copyright infringement.
DISCLAIMER
The opinions of the contributors expressed herein do not necessarily state or reflect those of the
National Association of Convenience Stores. Reference herein to any specific commercial products,
process, or service by trade name, trademark manufacturer, or otherwise, shall not constitute or imply
an endorsement, recommendation, or support by the National Association of Convenience Stores. The
National Association of Convenience Stores makes no warranty, express or implied, nor does it assume
any legal liability or responsibility for the accuracy, completeness, or usefulness of any information,
product, or process described in these materials.
3. Moderator
Joe Hamza
VP Sales & Marketing
Tedeschi Food Shops, Inc.
Speakers
Ira Gleser
President
Amplify Marketing Communications
Krista Lang
SVP, Executive Media Director
22squared
16. Engagement with the customer today isn’t just
pouring a message down on their head and hoping they
get wet. It really is understanding that you must be
present in a conversation when they want to have it, not
when you want to.
— Bob Thacker
former CMO of OfficeMax
20. Average time spent per day
(in minutes) with major media by U.S. adults
Print =
32
minutes
(0:32)
Digital =
316
minutes
(5:16)
Broadcas
t=
397
minutes
(5:57)
Total =
725
minutes
(12:05)
21. U.S. total ad spending (by media)
Source: eMarketer, Aug 2013
22. Ways in which U.S. smartphone and tablet owners
use gas and convenience apps/sites (by device)
28. 1.
Embrace social media, but don’t forget traditional channels
2.
Broadly define your M.A.R.K.E.T.
3.
Turn your brand lovers into brand ambassadors
4.
Create consistent messaging
5.
Develop clear communication and sales goals
6.
Plan around your consumers and their behaviors
7.
Understand what messaging should reach your consumer
and via what media
8.
Effectively measure what’s working and what’s not