Kidz Bite Back

Education

Kidz Bite Back is operated by dewey & associates, a Tampa Bay, Florida-based firm that specializes in obesity prevention, juvenile justice reform and education reform. dewey & associates president Dewey Caruthers has worked on some of the nation’s most successful campaigns to reduce teen smoking rates and prevent obesity. Caruthers crafted Kidz Bite Back by taking some of the best practices from highly successful teen tobacco prevention campaigns he has worked on, such as the national ‘truth’ campaign, and applying them in an age-appropriate manner to obesity prevention for 4th and 5th graders and their families.