This document discusses how healthcare organizations can leverage Facebook to engage communities, mobilize people, and evolve communication strategies. It recommends that organizations plan their Facebook posts by considering their audience, objectives, strategy, and tools. They should then monitor engagement and have a social media policy. Using Facebook can provide healthcare organizations with great visibility, a sense of connectedness, and keep them in touch with the local community.

1. Leveraging Facebook for Healthcare
KiKi L’Italien
Amplified Growth, President & CEO

5. • Great
visibility
• Sense of
connected-
ness
• In touch with
community

7. Why?

8. 1. Engage The Community

12. 2. Help Mobilize

14. 3. Evolution of Communication

18. How?

19. 1. Plan

20. POST
– People
– Objectives
– Strategy
– Tools

21. 2. Monitor

23. 3. Policy

25. And Then?

31. KiKi L’Italien
Amplified Growth, Inc.
240-277-7286
AmplifiedGrowth.net