Think SEO isn’t sexy? Think again. Arguably, there is nothing more seductive than successfully reaching your intended audience and advancing your mission. Good SEO can do that for you. Search Engine Optimization (SEO) doesn’t often get as much attention as social media does when it comes to talking about your communication strategy. After all, it's more fun to talk about filters for Snapchat than thinking about keyword research. But SEO should inform your content development. Why? Because search engines are responsible for 85% of all website traffic. Understanding what your target audience's needs are and what they are looking for when they need you most is a critical piece of the puzzle. This webinar will tell you what you need to know to better understand SEO and how to use it to move the needle for your organization. What could be sexier than that? [Presented at PestWorld 2017, Baltimore, MD – OCT 2017 – http://www.pestworld2017.org/]

1. Speaker: KiKi L’Italien, CEO of Amplified Growth
www.amplifiedgrowth.net

2. • CEO of Amplified
Growth and
Association Chat
• Host of Association
Chat Podcast
• Faculty and
corporate trainer
for Mediabistro
and Imparture
Training
• Writer and video
blogger for
EventMB
• Writer and faculty
for Meetings Today
magazine.

3. www.amplifiedgrowth.net

9. The #1 Thing Most
Organizations Do Wrong
with Social Media

10. The #2 Thing Most
Organizations Do Wrong
with Social Media

12. §Google
§Facebook
§Think about Voice
Search
§Make it easy

14. • Cross promotes with brand’s
Twitter handle
• Optimized for local search
• CTA in graphic

16. § Micro – Under 10k (some say
500-5k)
§ Macro – 10k+ followers
§ Micro provides better value &
conversion
§ High Domain Authority
and/or Page Authority =
Better “Link Juice”

18. § How do users get to your website? Direct/Search/Referral/Paid
§ What is the most visited page on your site (after the homepage)
and why?
§ What are your target audience’s top questions that your
organization answers?

21. What happens after
#PESTWORLD2017?
KiKi L’Italien
Amplified Growth
kiki@amplifiedgrowth.net
Twitter: @kikilitalien
Association Chat
www.associationchat.com
Biggest takeaway from
session? Tell me!
#PESTWORLD2017