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Social Media & SEO – 50 Quick and Easy Tips

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Ever wonder why your social media isn’t moving the needle?
Confused about what you need to know about search engine optimization (SEO) and search engine marketing (SEM) and how it relates to your social media posts? Most associations have a social media strategy, some have SEO/SEM strategy, but not very many leverage the power of a combined social and search effort. Learn how SEO and social media are connected, the opportunities for search and social media success that most association executives miss, and the ways you can use this information to enhance your marketing initiatives.

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Social Media & SEO – 50 Quick and Easy Tips

  1. 1. Social Media & SEO 50 Quick & Easy Tips for Optimizing Your Social Media Strategy
  2. 2. @kikilitalien CEO of Amplified Growth Host and Producer of Association Chat
  3. 3. Tip #1: Plan your editorial calendar in advance
  4. 4. Tip #2: Augment your evergreen content with timely or trending topics
  5. 5. Tip #3: Use FB Live to extend your reach
  6. 6. Tip #4: Use an outline for points to be made…even on live streams
  7. 7. Tip #5: Ask for the raw video footage from your videographer
  8. 8. Tip #6: Look for new ways to use video for different channels *Bonus resource: associationstudios.com “Endless Video Ideas” You can sign up for monthly email by texting videos to 444999
  9. 9. Tip #7: Create YouTube videos 5-8 minutes long
  10. 10. Tip #8: These types of videos do best• How-to keywords (“how to present at NE/SAE”) • Reviews (“NE/SAE review”) • Tutorials (“Setting up the NE/SAE event app”) • Anything fitness or sports related (“yoga for the NE/SAE attendee”) • Funny videos (“cute petting zoo inspiring attendees at NE/SAE”)
  11. 11. Tip #9: Know your keywords (yes, they still matter)
  12. 12. Tip #10: Identify the top 3 questions your ideal member or client would type into Google
  13. 13. Tip #11: Use SimilarWeb to identify ways to improve your messaging to your ideal audience
  14. 14. Tip #12: Consider tools to help you conduct sweepstakes, contests, or quizzes WooBox, ShortStack, Wishpond
  15. 15. Tip #13: Conduct small content tests on your social media channels to measure impact.
  16. 16. Tip #14: Worry less about the perfect number of times to post and more about the content
  17. 17. Tip #15: The perfect length of a blog post “The Length of a Mini-Skirt” Cover essentials, but keep it interesting (h/t Joe Pulizzi)
  18. 18. Tip #16: Consider the emoji your friend
  19. 19. Tip #17: Know the difference between the 3 R’s
  20. 20. Tip #18: Identify your ideal audience’s influencers
  21. 21. Tip #19: Develop an influencer campaign for your social media channels
  22. 22. Tip #20: Regularly & thoughtfully tag friendly collaborators, industry influencers
  23. 23. Tip #21: Know why people share
  24. 24. Tip #22: What gets liked and what gets shared is different
  25. 25. Tip #23: Steps to “go viral”
  26. 26. Tip #24: Be consistent
  27. 27. Tip #25: Know why people should follow you
  28. 28. Tip #26: Optimize for search on each channel
  29. 29. Tip #27: Use hashtags judiciously
  30. 30. Tip #28: Investigate the customer/MEMBER journey
  31. 31. Tip #29: Have a hub for content
  32. 32. Tip #30: Don’t try to be everywhere
  33. 33. Tip #31: Think of ways to stack (or bundle) your content
  34. 34. Tip #32: Try out the free MozBar to see DA ranking
  35. 35. Tip #33: Disclose paid advertising (and make sure any paid influencers do, too) #spon #sponsor #ad
  36. 36. Tip #34: Choose images carefully Pixabay, Shutterstock, Getty Images, Pexels, Death by Stockart
  37. 37. Tip #35: Use ColorPick Eyedropper extension from Chrome to ID HEX# for better graphics
  38. 38. Tip #36: Avoid hashtags on Facebook & limit on Pinterest
  39. 39. Tip #37: Instagram is hashtag heaven, Twitter is hashtag friendly
  40. 40. Tip #38: Keep track of your Klout score
  41. 41. Tip #39: Regularly review metrics
  42. 42. Tip #40: Try a social media channel “takeover”
  43. 43. Tip #41: Try posting a picture an hour for one day The (real) customer journey... A day in the life…
  44. 44. Tip #42: Curate other content your audience would love
  45. 45. Tip #43: Share the love with your most engaged members and partners Tell your audience to follow your supporters
  46. 46. Tip #44: Try BeLive.TV for Facebook Live
  47. 47. Tip #45: Ask for predictions
  48. 48. Tip #46: Play “This or That”
  49. 49. Tip #47: Share playlists
  50. 50. Tip #48: Try “Tag a Friend”
  51. 51. Tip #49: Tell a story
  52. 52. Tip #50: Watch Association Chat
  53. 53. kiki@amplifiedgrowth.NET

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