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Social Media & SEO
50 Quick & Easy Tips for Optimizing Your Social Media
Strategy

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@kikilitalien
CEO of Amplified
Growth
Host and Producer of
Association Chat

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Tip #1: Plan your editorial calendar
in advance

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Tip #2: Augment your evergreen
content with timely or trending topics

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Tip #3: Use FB Live to extend your
reach

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Tip #4: Use an outline for points to
be made…even on live streams

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Tip #5: Ask for the raw video footage
from your videographer

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Tip #6: Look for new ways to use
video for different channels
*Bonus resource: associationstudios.com
“Endless Video Ideas”
You can sign up for monthly email by texting
videos to 444999

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Tip #7: Create YouTube videos 5-8
minutes long

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Tip #8: These types of videos do
best• How-to keywords (“how to present at NE/SAE”)
• Reviews (“NE/SAE review”)
• Tutorials (“Setting up the NE/SAE event app”)
• Anything fitness or sports related (“yoga for the
NE/SAE attendee”)
• Funny videos (“cute petting zoo inspiring
attendees at NE/SAE”)

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Tip #9: Know your keywords (yes,
they still matter)

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Tip #10: Identify the top 3 questions
your ideal member or client would
type into Google

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Tip #11: Use SimilarWeb to identify
ways to improve your messaging to
your ideal audience

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Tip #12: Consider tools to help you
conduct sweepstakes, contests, or
quizzes
WooBox, ShortStack, Wishpond

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Tip #13: Conduct small content tests
on your social media channels to
measure impact.

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Tip #14: Worry less about the perfect
number of times to post and more
about the content

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Tip #15: The perfect length of a blog
post
“The Length of a Mini-Skirt”
Cover essentials, but keep it interesting (h/t Joe
Pulizzi)

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Tip #16: Consider the emoji your
friend

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Tip #17: Know the difference
between the 3 R’s

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Tip #18: Identify your ideal
audience’s influencers

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Tip #19: Develop an influencer
campaign for your social media
channels

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Tip #20: Regularly & thoughtfully tag
friendly collaborators, industry
influencers

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Tip #21: Know why people share

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Tip #22: What gets liked and what
gets shared is different

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Tip #23: Steps to “go viral”

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Tip #24: Be consistent

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Tip #25: Know why people
should follow you

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Tip #26: Optimize for search on
each channel

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Tip #27: Use hashtags judiciously

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Tip #28: Investigate the
customer/MEMBER journey

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Tip #29: Have a hub for content

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Tip #30: Don’t try to be everywhere

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Tip #31: Think of ways to stack
(or bundle) your content

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Tip #32: Try out the free MozBar to
see DA ranking

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Tip #33: Disclose paid advertising
(and make sure any paid influencers
do, too)
#spon #sponsor #ad

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Tip #34: Choose images carefully
Pixabay, Shutterstock, Getty
Images, Pexels, Death by Stockart

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Tip #35: Use ColorPick Eyedropper
extension from Chrome to ID HEX#
for better graphics

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Tip #36: Avoid hashtags on
Facebook & limit on Pinterest

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Tip #37: Instagram is hashtag
heaven, Twitter is hashtag friendly

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Tip #38: Keep track of your Klout
score

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Tip #39: Regularly review metrics

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Tip #40: Try a social media channel
“takeover”

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Tip #41: Try posting a picture an
hour for one day
The (real) customer journey...
A day in the life…

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Tip #42: Curate other content your
audience would love

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Tip #43: Share the love with your
most engaged members and
partners
Tell your audience to follow your supporters

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Tip #44: Try BeLive.TV for Facebook
Live

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Tip #45: Ask for predictions

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Tip #46: Play “This or That”

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Tip #47: Share playlists

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Tip #48: Try “Tag a Friend”

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Tip #49: Tell a story

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Tip #50: Watch Association Chat

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kiki@amplifiedgrowth.NET