Product Hunt is the hot new venue where all the startups are launching their products. Have you signed up? This is a quick overview of the service for entrepreneurs, marketers, and other business people seeking traction.
3. WHY IT MATTERS
• $6.1M investment led by
Andreessen Horowitz
• 3,000 fans came to their
office opening
• PH e-mail sent to 100,000’s
of people, including press
and investors
• TRACTION FORYOU
4. WHAT IT CAN DO FORYOU
• Our app, Fittr, was featured
on Product Hunt and made it
into theTop 5
• During the time it was only
on Product Hunt, we
received 13 downloads a
second
• We were able to capitalize
on press opportunities, such
asYahoo!
5.
6. WHY? COMMUNITY
• Site might not look like
much, but has a large and
active fan base
• Interaction with the site
daily is common and
encouraged
• People meet in real life to
talk about Product Hunt
8. VOTING
• Daily and Switches at Midnight PT
• Anywhere from 30-50 products
• Books, startups, crowdfunding
campaigns also welcome
• Green “M” is for “Maker” who has
joined the discussion
• Gold Star signifies a deal for Product
Hunt users
• Anyone with aTwitter account may
vote
9. COMMENTS
• Each product gets a Comments
section with its own URL
• Only certain members have
commenting privileges, granted by
the community
• The Green “M” has been awarded
to me on this product because I
made it and have joined the
discussion
• Below the brown bar is the user
who submitted the Hunt
10. COLLECTIONS
• Create themed lists of
previously Hunted products
• One collection is featured
every day, and announced in
the e-mail
• Occasionally, like Startup
Toolkit #4, the list is a series
of Product-Hunters-Only
deals.
11. EMAIL
• Sent to more than 100,000
people
• Starts with a featured
collection
• Then a short ad
• Then the top Hunts from
day before
12. ADDITIONAL FEATURES
• Mobile app, available on iOS
• Podcast
• Meet-ups across the globe
• Active on social media (esp.Twitter)
14. URL required for submission
Product Name: 25 characters or less
Tagline: 60 characters or less
15. MODERATION
• Most people’s Hunts have a moderation period
• Approval can be denied for many reasons:
• Product is in beta
• Product has been Hunted before
• Product is inappropriate or offensive
• Product is merchandise hosted on a larger site, like Etsy orTeeSpring
16. ADDITIONAL
OPTIONS
• About Product Hunt
• Apps
• Blog
• FAQ
• Jobs at Product Hunt
• Meetups
• Radio
• Your profile page
• Invites to allow others to
comment, only granted
on a case-by-case basis
• Settings
• Podcast
• Meetups
• Search
17. FUN WAYSTO GET INVOLVED
• Search “Product Hunt”
onTwitter and join the
discussion there
• Follow on Facebook
• Come to the Central
Florida Product Hunt
Meetup Feb 20, 7-10
PM atThe Patio,Tampa