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INTERNAL STARTUP
IN AN
ESTABLISHED COMPANY
Harri Kiljander
harri.kiljander@f-secure.com
http://www.slideshare.net/kiljander/internal-startup-in-an-established-company
11th November 2015
Harri Kiljander
Job: Director, Personal Identity Protection, F-Secure
Harri is a computer scientist who got into information visualization, computer
graphics and animation, and UI design in the last millennium. He spent 15 years at
Nokia doing and leading UX design, including Nokia’s Linux-based MeeGo
smartphone platform. Since 2010 he has been with F-Secure, first leading UX and
brand design, then ramping up new consumer security products. In 2012–2013
Harri got a task to “work like a startup” to build a team to build Lokki, the private
location sharing app for families and other groups. Currently Harri’s team is building
F-Secure KEY, the secure and elegant password management app. Harri is a design
advisor to the B2B2C startup Morelex and an advisor to the EuropeanPioneers
startup incubator in Berlin, he holds a PhD in Interactive Digital Media and a number
of HCI patents. He is a product designer who wants to bridge design, technology
and marketing to create world’s best products. | harri.kiljander@f-secure.com
INTERNALSTARTUPINAN
ESTABLISHEDCOMPANY
1.  Building the internal startup capability and competences;
case F-Secure LOKKI
2.  Second generation of F-Secure internal startups,
case KEY and Freedome
3.  10 rules for internal startup founders, investors, advisors,
teams, and stakeholders
Don’t forget to b r e a k t h e r u l e s as appropriate
INTERNAL STARTUP?
LOKKIORIGINS
People protection Concept “Ringo”
November2012
0
5000
10000
15000
20000
25000
30000
17-Dec
23-Dec
27-Dec
2-Jan
7-Jan
9-Jan
13-Jan
15-Jan
17-Jan
20-Jan
22-Jan
24-Jan
28-Jan
30-Jan
3-Feb
5-Feb
7-Feb
11-Feb
13-Feb
15-Feb
17-Feb
19-Feb
21-Feb
23-Feb
25-Feb
27-Feb
2-Mar
4-Mar
6-Mar
10-Mar
12-Mar
14-Mar
18-Mar
20-Mar
24-Mar
26-Mar
28-Mar
4-Apr
8-Apr
13-Apr
16-Apr
22-Apr
5-May
12-May
20-May
9-Jul
F-Secure Lokki new user sign-ups
Total
Android
WP
iOS
THE10RULESOFSUCCESSFUL
F-SKUNKWORKSPROJECTS
http://www.fastcompany.com/3001702/rules-successful-skunk-works-projects
1. Independent project
with maximum control over
people+budget+process
(laws and company values
permitting)
2. Clear
top-level target setting
and top-level sponsor
3. Aligned targets
with in-house
stakeholder teams
4. Clear focus,
no other obligations
for team and team
leader
5. Somewhat
unrealistic schedules
& targets balanced
with full authority
6. Physical
co-location of the
x-disciplinary team,
led by product person
7. Team must take
product/prototype to
the market
8. Minimum
Viable Product.
Build-Measure-Learn.
KISS. No dogmas!
SCHOOLSURVEY
N:85adults,24children
! !
9. Accept/expect/
appreciate some
people getting upset
of broken rules
10. Continuous
improvement and
lessons learned
THE RULES OF SUCCESSFUL F-SKUNK WORKS PROJECTS
1.  Independent project with maximum control over people+budget+process
(laws and company values permitting)
2.  Clear top-level target setting and top-level sponsor
3.  Aligned targets with in-house stakeholder teams
4.  Clear focus, no other obligations for teams and team leader
5.  Somewhat unrealistic schedules & targets balanced with full authority
6.  Physical co-location of the x-disciplinary team, led by product person
7.  Team must take product/prototype to the market
8.  Minimum Viable Product. Build-Measure-Learn. KISS. No dogmas!
9.  Accept/expect/appreciate some people getting upset of broken rules
10.  Continuous improvement and lessons learned
Adapted from Lockheed Martin’s 143 day P-80 jet fighter prototype project in ’43
http://www.softwarefactory.cc
https://leanpub.com/
internalstartups
THANK YOU!
Time for questions, discussion, debate, feedback, learning!
harri.kiljander@f-secure.com
http://www.slideshare.net/kiljander/internal-startup-in-an-established-company
SWITCH
ON
FREEDOM

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Building Internal Startups in Established Companies