Media

1. This is information from our questionnaire to find out more about my target
audience and what they want the music video to look like so the video will
appeal to the audience and what makes a good and bad video. This is the
first question about the gender of our target audience to find out who pop
music appeals to more. Over 60% of the people asked where female, and
almost 40% were male this is quite a large difference and shows that more
female people are interested in pop music and that they are who the music
video should appeal to.

2. This question is about the age of our potential audience. No 12-15 year olds answered the questionnaire.
Over 30% of people that answered the survey were between the ages of 16-18 this shows that my
potential audience is quite young and that pop music appeals to them and that the music video should
appeal to them. Less than 10% were between the ages of 19-24 this shows that they were less interested
over 30% were between the ages of 25-39 this also shows that the music video and adverts should appeal
to them so my target audience can be target properly and 30% where over 40 this is the 3rd highest
percentage behind 16-18 and 25-39 so this age range should be targeted less but is still important.

3. Close to 70% of people asked consumed music via the radio, this could be in their car, by using a handheld
radio or by a radio app on their phone this shows that the radio is still a big way people consume music and
find out about it, this could effect how the digipak is marketed and that it should be played on the radio
because it reaches a big audience of all ages. Around 55% of people consumed music by Streaming it or by
CD’s, this shows that the digipak will need to be marketed well and that telling people that the digipak is
available on streaming services like Spotify and available to buy on CD in a physical form or by digital
download. Just over 50% of people used YouTube to consume music this shows that YouTube is a good way
to promote the music video and that it will reach a large audience and just over 30% of people consumed
music by downloading it online and 10% of people consumed it in another way.

4. What is your job?
The majority of people that took the survey had a job that has
a socio economic grade of C1 which Supervisory, clerical and
junior managerial, administrative and professional jobs. This
shows that our target audience has a sustainable job and has a
steady income and are middle class, and could have kids or be
young first time workers that could afford our digipak. The
other people that answered this questions were students or
people with part time jobs. Which means they have a socio
economic grade of E these people don’t have a lot of money
buy students with part time jobs might have a lot of disposable
income to buy our digipak with. This also shows that we will
need to make sure our promotional material and digipak
appeal to these people.
Has listening to pop music affected your life?
The majority of people that answered the survey said that pop
music had no affect on their life unless the song was
memorable to them in someway and they remembered the
song with a moment in their life like a music festival. Other
people said that music improved there mood or changed it.

5. Around 90% of people said they used a social media site like
Facebook or twitter and only 10% of people saying they
didn’t use Facebook or twitter. This shows that our audience
uses these sites a lot and almost all of them do. It will be
important for us to promote our digipak and advertise it on
social media sites because it can be seen by so many
people.
Close to 65% of people asked in the questionnaire
said they used a service like Netflix or Amazon
with around 35% saying they didn’t use Netflix or
amazon. This shows that our target audience uses
these services and that they are interested in film
and technology.

6. What makes a good pop song/video?
This question asked what they felt made a good pop song /
video. The replies varied but people said that the video and
song should be creative and catchy. They also said that the
video should have more to it and not just be the same old
performance video as that is boring and not that creative, this
shows that the video should have a narrative in it and we could
make the video a narrative performance video so it is more
creative and interesting. They also said that the artist should
appear and have a good appearance that isn't intimidating and
is nice. We will have to take all of this into account when
making our video so it appeals to our target audience.
What makes a bad pop song / video?
This question asked what they felt made a bad pop video /
song. They said that bad lyrics and a bad tune made the video
unenjoyable. They also said if the video was boring and too
repetitive they didn’t like the video and they also disliked it if
there was no story. We will have to take all of this into account
when making our video so it appeals to our target audience.