Presented at NCA in Orlando, November 2012.

1. Fashionable Feminism:
Examining Women's
Pre-Liberation Roles
Kimberly Voss
Associate Professor
University of Central Florida

2. Pre-Liberation Women

3. Season 5: First Episode

4. Mad Woman Jane Maas

5. Overt Sexism

6. Feminism as Marketing

7. Importance of Caregivers

8. Retro Food

9. Gender & Cooking

10. Masculinity & Power

11. Convenience Food Backlash

12. Betty’s Weight Gain

13. Mad Men & Fashion

14. Dress & Power

15. Who Wears the Pants?

16. Pants & Social Class

17. Role of Hats & White Gloves

18. Sexuality & Power

19. Unintended Consequences

20. Maas, Dove ad & N.O.W.

21. Retro Memories