Email campaigns are an affordable way to convert and retain supporters. But how do you compete with the many emails, Facebook posts and tweets vying for their attention? Using real life examples, Tim Kachuriak, fundraising optimization expert, will show you why you need to challenge conventional wisdom to achieve better results. Attend this webinar to learn:
- Easy methods to increase email open and click through rates
- 3 key ways to optimize your landing page to increase conversion rates
- How to improve results by becoming an Omni-Channel Fundraising ™ organization
67. How Do We Measure Success?
Conversion Rate:
– Total number of goal completions / Total Unique Visits
– A measure of the effectiveness of complete thought
sequence
– NPO Avg: 2.72%
68. Optimizing Landing Pages
Focus on the Offer:
– The Ask (Offer) is the impact that is promised in exchange
for a donation
Focus on the Incentive:
– An Incentive is an appealing element introduced on the
landing page to achieve the desired action
Focus on Eliminating Friction:
– Friction is anything that causes psychological resistance to
a given element on a web page
96. Three Key Principles
1. Best Practices Are Not Enough– You Need a
Rigorous Methodology.
2. Optimization Doesn’t Happen On The Page, It
Happens In The Mind.
3. Testing Trumps Best Practices.