On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever. This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country. Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities. Lori and Dawn will discuss: 1. How they raised the bar for online crowdfunding events 2. The role of social media and grassroots efforts in getting the word out 3. How the unique partnership between Community Foundations and local nonprofits drove results 4. Personal stories from featured community foundations 5. What they learned from last year that helped drive even more generosity this year From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!

2. One Day
Every Community
Every Person
2015 v 2014Agenda
Deep Dive: East Bay Gives
Planning & Budgeting for
2016
Q & A

3. One Day
Every Community
Every Person
One day.Imagine
Every person.
Your community.

4. 2015 Results

5. 2015 Results

6. 2015 Results

7. Crowdfunding Recipe
Community Partner
and Nonprofit
Participation
& Grassroots
Marketing
Donors
$$$$
Media
Interest
Incentive
Funds

8. Community Success
Engage
Nonprofits
Get Social
Find Great
Partners
Excite Local
Sponsors
Let Donors
Know
Design
Meets
Need

9. Crowdfunding benefits all
East Bay Gives
Dawn Robinson

10. 2014 v 2015

11. Question: What did you do differently
in 2015 v 2014 that drove success?

12. Question: Why does your community
foundation do this event? How does
this fit within your strategy?

13. Question: Beyond the numbers, what
has East Bay Gives done for your
foundation and your community?

14. Question: What advice do you
have for people considering
doing a giving day?

15. Question: What are you personally
most proud of about East Bay
Gives?

16. Who Gives and
Who Benefits

17. Who gives & how
• Engages people of all ages
but 42% of people are
between 55-74 years old
• 20% of the donors give to
more than one org.
• 19+% gave via a
smartphone or tablet –
increasing year over year
• Highly educated
• 47% have a household
income of $100K or more
• 25+% first-time donors

18. Donors from all over

19. Crowdfunding benefits all

20. Crowdfunding benefits all
Planning for 2016

21. Why Give Local?
A NATIONAL EVENT WITH HYPER-LOCAL
IMPACT:
 UNIFYING LOCAL GIVING ACROSS AMERICA
 INSPIRING FIRST TIME PHILANTHROPISTS
 GENERATING PHILANTHROPY OUTSIDE THE NORMAL GIVING SEASON

22. One Day
Every Community
Every Person
• Join communities across the country and
raise awareness for giving locally on one
day.
• Customize the day to your needs,
supported by a national network and
expert team.
HOW IT WORKS
Give Local America and you

23. Plan Now: Next Steps
Upfront Fees can vary
• Budget: $5K - $15K
for website and
support
• Seek partners to help
share the costs
Budget for Expense
Call your peers
• Leverage your
network
• Call or email the Give
Local America team
• Join on for Give
Local America 2016
Talk to Others
Get people involved
• Form a committee to
socialize the concept
• Review models in
other regions
• Consider a pilot
event
• Review all the
resources available
Develop a Committee

24. Crowdfunding benefits all
Q & A

25. Crowdfunding benefits all
Check us out:
Givelocalamerica.org
Facebook @givelocalamerica
Twitter @GiveLocal15