New 2024 Cannabis Edibles Investor Pitch Deck Template
Who is Kim Bryden?
1. Hello!
I’m Kim Bryden, a Digital Strategist and Experiential Marketer in
Washington DC. Currently I am the Head of Social and Digital Strategy for a social-
commerce startup, Treater. Previously, I was a Marketing & Community Relations
Team Lead for Whole Foods Market. With helping to launch both a brick-and-
mortar store and a start-up, I have a never-ending desire to learn all aspects of
consumer behavior, brand engagement and the positive effects of community
involvement. Tweet me @kimchiquita.
(experience)
2. CHRONOLOGY
With my marketing and event planning expertise, coupled with
my fluency in Spanish, I got a job at Whole Foods Market as a
Marketing & Community Relations Team Lead. Managing a
team of 5 with a variety of positions, I revamped a store that’s
sales had fallen flat and proceeded to be hand-picked to open a
brand new Whole Foods Market in the heart of downtown DC.
While working at Whole Foods, I also got my graduate degree
from Georgetown in digital media management and analytics. I
caught the tech bug and moved on from Whole Foods to work
for a social-gifting startup. I took my experienced knowledge of
social media, community management, merchandising, and
operations from a brick-and-mortar establishment to an online
“store” of Treats. I wanted to diversify my marketing ability by
testing out my skills in both the offline and online world.
I am now the Head of Social for Treater. I’m also a digital
strategy consultant for YouTube; which has pushed my skill set
to another level, a global level. My expertise is in social media
strategy and customer experience but I am constantly striving
to learn new tools. I am already well-versed in Adobe Creative
Suite and I am now dabbling in coding — even attended a Rails
Girls DC workshop! I have an insatiable curiosity and will
always continue to grow and learn.
The Story
tl;dr
4. I want to build:
• A brand that has moral integrity
• The consumer-facing voice of a
company with a mission
• Long-lasting relationships with my
coworkers before and after work
5. I built Whole Foods Market Foggy
Bottom from the ground up. I developed
its marketing strategy and community
outreach program, along with managing a
brand new team of 5 with a variety of
positions.
7. I want to create:
• A consistent healthy lifestyle for myself
• An influential platform that builds upon
community and new technology
• Everything. I have an insatiable hunger to
be creative and create everything from new
social campaigns to new products.
8. I created a comprehensive influencer
and super fan strategy to maximize
YouTube s brand presence for Comedy
Week. The goal was to engage these super
fans to help promote Comedy Week
through their social channels. By
identifying super fans (active users, 30K+
subscribers, prominent Twitter following)
we were able to start and maintain a
conversation about Comedy Week.
10. I want to drive:
• Growth in an industry where I feel passionate
• Measurement between online & offline data
(social analytics with tangible results)
• A company culture worth bragging about
11. I drove and doubled online communities
for two Whole Foods Market stores, and aided
in overall Mid-Atlantic digital strategy. I also
grew Treater s online presence to a cumulative
(Facebook & Twitter) 6,000 fans in 6 months.
16. A PERSONAL SNEAK PEAK
Proud to be a Board
Member of TAYA
I absolutely love to dance.
Food is my passion.
Here is my site with
dishes I’ve cooked
and consumed.
