1. Spring & Summer 2011
Practical books for profitable business

2. Paperback Paperback Paperback
$17.95, May $17.95, May $17.95, August
978-0-7494-6211-6 978-0-7494-6172-0 978-0-7494-6232-1
Personal development / • Career advancement
careers / job hunting • Employment selection
• Self improvement
• Companies use testing

3. Paperback Paperback Paperback
$17.95, May $17.95, May $17.95, July
978-0-7494-6209-3 978-0-7494-6174-4 978-0-7494-6230-7
Personal development / • Graduate tests higher level
careers / job hunting
• Graduates seeking entry level jobs
• Workbook larger format
• EQ now used in employment selection

4. Effective NLP Skills
Understand Yourself and Others; Be a
Better Communicator; Learn to Influence
and Persuade
Richard Youell and Christine Youell
Creating Success Series
Paperback
$14.95, June • NLP Hot topic
978-0-7494-6275-8 • Maximizes interpersonal
Personal
development / effectiveness
career • Useful in a work context
development • Communicate, influence, persuade

5. Paperback
$14.95, June
978-0-7494-6278-9
• Not only business people
Personal • Few people are “naturals”
development / • We all need some help
communication • You can be the judge!!

6. Paperback
$24.95, April
978-0-7494-6296-3
Business skills /
• Higher level than Creating Success
marketing / • Practical Information for SMEs
entrepreneurship • DIY or RPF – need to know info
• Owners, franchisees, operators

7. Marketing Your Business
Make the Internet Work for You; Get into Exports; Learn about
Products and Pricing
John Westwood
April, $24.95, 978-0-7494-6271-0
Business Skills / marketing / entrepreneurship
• Marketing tactics
• Soup to nuts marketing
How to Negotiate Effectively
Improve Performance; Delegate More Effectively; Handle Poor
Performance and Manage Conflict
Pat Wellington
April, $24.95, 978-0-7494-6285-7
Business skills / HR management
• Maintain performance / retain staff
• Checklists & exercises
Kogan Page

8. Paperback
• Q4 e-sales projected $51 billion
$29.95, May • +14 % on SQLY cf overall retail +2.3%
978-0-7494-6202-4 • Latest trends
E-commerce / • Best practice
internet retailing / • Impact of social media
retail studies

9. Paperback
$17.95, June • Mass collaboration vice teams
978-0-7494-6303-8
• Leader > team leader > crowd facilitator
Leadership /
management • Behavior modification for leaders
• Appropriate models for new leadership

10. Paperback
• 2e of successful branding title
$19.95, June • Branding disasters recounted
978-0-7494-6299-4 • Lessons learned / conclusions drawn
Marketing / • Funny but informative
branding / • Great writer – successful novelist
general business

11. Paperback • Antithetical partner to Failures (also 2e)
$19.95, July • Insights into brand success
978-0-7494-6287-1 • Brand managers, psychologists,
Marketing/ academics comment
branding /
• Lessons learned
general business
• Apple, Disney, HSBC etc.

12. • Marketing meets brain(waves)
• Major interest of marketers
Hardcover • Research from Milward Brown
$39.95, March • How science informs brand strategy
978-0-7494-6125-6 • Consumer decision process
Marketing /
advertising /
• Market segmentation
brand management

13. • Gen Y = millenials = 15 to 30 years
• X 3 the size of gen x
Hardcover • Marketing savvy / advertising critical
$29.95, March • Insights to psychology and behavior
978-0-7494-6250-5
Marketing/ • Case studies include Coke, VW, Red
branding / Bull, PlayStation etc.
advertising / brand
management

14. • Brief lives of people who changed the
Paperback world
$22.50, June
• For money, power, belief
978-0-7494-6239-0
Business • Broad range includes Berners-Smith
biography / • Oprah, Mark Zuckerberg, Meg
General business Whitman, Steve Jobs, Brin & Page
interest / gift • Author is a Financial Times journalist

15. • Identifies the disaster decision point
• Smart people making one bad decision
Paperback
• Applies behavioral economics &
$19.95, June
978-0-7494 6013-6 cognitive psychology
General business / • What happened, why, how could it
business have been different?
biography / • Tim Phillips author of Scoring Points &
strategy
Knockoff

16. Paperback • Both now accepted business practices
$19.95, March • Looking outside for intellectual input
978-0-7494-6307-6 • Use for driving growth and innovation
Business strategy / • Guide to practical development and
business growth /
innovation implementation
• 20 leading thinkers – many US based

17. You.com
Manage Your Online Self for Profit,
Image and Business Success
Cresta Norris
Paperback • You are your own corporation
$19.95, October • Managing your online image
978-0-7494-6198-0 • Using social media for job
Personal advancement
development /
careers • What to avoid
• Case studies illustrate the narrative

18. Bold
How to Be Brave in Business and Win
Shaun Smith and Andy Milligan
• 14 great companies that zigged when
others zagged
Hardcover • Companies succeeding by relentless
$26.95 differentiation
978-0-7494-6159-1 • Interviews with the driving CEOs and
General business / entrepreneurs
business strategy / • Companies that stand out by standing
marketing up – for something
• Not reckless: heroic purpose, dramatic
differentiation, principled practice

19. Spring & Summer 2011
Practical books for profitable business