5. Facebook: The Numbers
“Mass Affluent” Americans (net worth between $100,000 and $1 million) -
- Usage has increased from 29% in 2010 to 61% to 2012
“Millionaires” (net worth of $1 million to $5 million)
-- Increased from 26% to 55%
“Ultra High Net Worth” individuals ($5 million to $25 million)
-- jumped from 27% from 52% over the same period
7. Linkedin:
“Mass Affluent” Americans (net worth between $100,000 and $1 million)
– Linkedin usage has increased from 10% in 2010 to 31% to 2012
“Ultra High Net Worth” individuals ($5 million to $25 million)
-- jumped from 18% from 40% over the same period