1. Myopic Pursuits The Indian IT/ITES K V Ramesh © 2010 K V Ramesh

2. IT/ITES Success to date … What are their revenue/market share on high-end IT services? Sadly, high-end IT service is a marketing expense for many!

3. The IT/ITES services spectrum Architecture Program Management Product Design Methodology Development Process Design Process Management Product Development Practice Management Retained Application Development KPO Services Project Management Consultancy & Education Services Estimated to be in excess of $1.2 Tn by 2012 IV & V Testing Services Data Entry/ Transcription Services Engineering Management System Design Outsourced Estimated $500 Bn by 2012 On Site and Off Site Maintenance Customer Support Services Infrastructure Support Services Coding Services

4. Services Consolidation Client Processes (CEO/CxO) Applications (CIO) Infrastructure (CTO) White Collar Revenue Untapped (Niche) Blue Collar Revenue Tapped (Commodity) Services Architects Integrators Providers Get ready to knock new doors!

5. Strategy for future Invest/Develop Tap/Penetrate Integrated Internal IT Consumption Service/Milk Exit/Outsource Fragmented Emerging Developed Markets

6. Develop/Refine Competencies Account Development Field Management Development & Support Program Management Centers of Excellence Integration Methodologies / Tools /Modeling Collaborative Consulting

7. Make Broadband – a birthright + High-speed Broadband 8 MBPS+ (minimum speed) broadband internet should be a national policy for leadership in the coming years Only way to overcome labour movement barriers of the developed markets

8. Swift Shifts Needed Strategies of cost arbitrage are (almost) over! You may be on the right track If you don’t move, you could be run over This decade demands new strategies to move up the value chain

9. Everyone has the same Tool Box What makes you different? Formalize thought leadership

10. Tap the nichesto reap the riches I can be reached at the.kvr@gmail.com