Do you have a social media content calendar for your brand? Do you know why it’s important to have a specific calendar for your social media updates? A social media calendar is a crucial part of your social media strategy, and the only way to be in control of your social media presence, stay organized, and avoid feeling overwhelmed. Through a social media calendar, you’re able to know exactly what you’re going to post and when, schedule and plan your promotions in advance, manage your time wisely, and be strategic about your updates. When you have a social media calendar in place you never have to wonder about what to post, and you can establish consistency for your brand’s presence on social media. But where do you start? You start right here! In this e-book you will: - Learn the Do’s and Don’ts of maximizing your time on social media. - Find out the 4 Simple Steps to creating a customized, effective social media calendar that gets you results. - Get a Free, Sample Social Media Calendar to help you enhance your brand’s presence on Facebook. And MORE!

1. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com

2. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
How
To
Create
A
Social
Media
Content
Calendar
Strategy.
Planning.
Preparation.
Schedule.
Engage.
Monitor.
Revise.
Reinvent.
Implement.
These
are
key
words
when
it
comes
to
developing
and
maintaining
a
solid
and
successful
presence
on
social
media.
Yet
most
people
overlook
all
of
them.
These
components
are
necessary
to
establish
your
brand
on
social
media
in
a
way
that
actually
gets
you
the
results
that
you
want,
instead
of
just
being
a
waste
of
time.
Creating
a
social
media
content
calendar
for
your
strategy
is
crucial,
and
the
only
way
to
be
in
control
of
your
social
media
presence,
stay
organized,
and
avoid
feeling
overwhelmed.
But
where
do
you
start?
You
start
right
here!
First,
answer
the
following
questions
below
to
get
clear
about
why
you’re
on
social
media
in
the
first
place,
and
what
you
want
to
accomplish
for
your
brand,
through
social
media.
#SocialMedia Tip: Focus less on gaining more fans &
followers, and focus more on building your e-mail list!

3. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
STEP
1:
Answer
These
Questions
1. What is the purpose of your social media presence? What is it
that you want to accomplish through your social media profiles?
2. Which social media platforms will you be focusing on?

4. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
3. What types of content/updates will you be posting?
4. What is your social media voice?
5. How often will you post your updates on each platform?
6. Where will you find content to post?
7. Who will create your original content?
8. When will you create your updates?
9. What scheduling tool(s) will you use to help streamline the
posting process?
10. When will you go online to reply to questions and comments,
like, or re-tweet other people’s posts, and interact with your
social media audience in real time?
11. How will you measure your success?

5. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
12. How often will you check your social media stats and
analytics to determine the effectiveness and success of your
updates?
13. What special events, holiday promotions, giveaways,
contests, launches, products, services, blog posts, etc. do you
know about in advance that you can incorporate into your
calendar for the year?
14. What national holidays, major industry events, etc. do you
want to post about this year? Include them in your calendar as
well.
15. How often will you pay to promote your content on social
media? What content will you pay to promote? What is your
monthly budget?
#SocialMedia Tip: You can't just sell, sell, sell, &
promote, promote, promote, on social media. You have
to build relationships with people.
Engage, Interact, and Be Social!

6. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
Here are the Do’s and Don’ts of maximizing your time on
social media:
Don’ts
v Don’t wake up every day and log on to social media only to
schedule or post your updates for that day.

7. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
v Don’t go to Canva (http://canva.com) to create 1 or 2 social
media graphics to share that day.
v Don’t sporadically sign in to social media, i.e. you log in on
Monday, and don’t log in again until Friday.
v Don’t expect to get results on social media if you’re not
consistent, and active on a regular basis.
v Don’t miss out on opportunities to build trust and relationships
online, because you only log in to post a promo or update, then
immediately log out, never having interacted with anyone.
Do’s
v Maximize your time by batching your tasks together, and
scheduling your updates at least a few days in advance.
v Use Canva (http://canva.com) to create unique graphics to
share on social media. Try to create at least 10 or 20 graphics
at a time.
v Schedule your social media updates at least one week in
advance, rather than just for one day.
v Take 15-30 mins. a day to reply to people’s comments,
questions, tweets, etc. on your social media accounts.
v Take 5 mins. a day to follow new people/follow back your new
followers on Twitter and Instagram.
v Take 10 mins. a day to interact on social media in real time, i.e.
like other people’s posts, comment on other people’s photos,
re-tweet on Twitter, etc.
v Once a week, review your Facebook page insights to see which
posts are getting the most engagement, interaction, and reach,

8. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
and be sure to post more of that specific type of content.
v Pay to promote your Facebook posts, or tweets on Twitter
periodically, to gain more exposure for your profiles, grow your
fan base, and reach a broader audience.
v Connect your Twitter profile to your Facebook page so that all
of your Facebook updates automatically post to Twitter as well.
STEP
2:
Write
down
5-­‐10
different
types
of
updates
you
want
to
share
on
your
social
media
profiles,
and
create
a
schedule
of
when
you’d
like
to
post
these
updates
throughout
the
day/week
(you
will
find
a
sample
calendar
below).
Make
sure
they
are
a
mix
of
a
variety
of
posts,
including,
but
not
limited
to:
ü Personal
photos
ü Videos
ü Quote
Graphics
ü Questions/Fill-­‐in-­‐the-­‐blanks
ü Blog
Post
Links
ü Other
People’s
Content
(Funny,
Entertaining,
Informative,
Helpful)
ü Motivational/Inspirational
Quotes
ü Promotions/Contests/Giveaways
ü E-­‐mail
sign-­‐up
promos
ü Industry
tips
STEP
3:
Create
a
monthly
content
creation
schedule
Create
a
monthly
content
creation
schedule
to
determine
when
you
will
spend
time
developing
the
specific
content
that
you’ll
post
on

9. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
social
media
each
month.
This
is
where
you
create
the
actual
updates
that
you’re
going
to
share.
Here’s
an
example:
Video
–
3
Tips
To
Get
More
Organized
Blog
Post
–
How
To
Become
A
Better
Dance
Teacher
In
5
Simple
Steps
Motivational
Quote
–
“You
won’t
be
fulfilled
by
trying
to
do
what
someone
else
is
doing.
The
anointing
on
your
life
is
for
your
gifts—
your
calling.”
~
Joel
Osteen
This
is
where
you
get
specific
about
exactly
what
each
update
will
be,
create
the
updates/blog
posts/videos/graphics,
and
get
them
ready
to
be
scheduled
in
your
social
media
calendar,
with
the
proper
links,
images,
etc.
Example
Of
A
Monthly
Content
Creation
Schedule:
Week 1 - Schedule your social media updates for the entire month.
Week 2 - Create 30 social media graphics for the month.
Week 3 – Record and edit 4 new YouTube videos (for the month) or,
create your weekly e-newsletters for the month.
Week 4 - Write and edit 6-8 new blog posts. Schedule when they will
be posted on your blog for the next month.
When you break your tasks down like this, and take one week of the
month to focus on one item, it makes it feel less overwhelming. That
way, you never feel like you’re falling behind or trying to play catch
up. You’ll always be ahead of the game.

10. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
STEP
4:
Schedule
your
updates
in
advance:
- Use
Hootsuite
or
Buffer
to
schedule
your
updates
in
advance
across
multiple
platforms.
(http://hootsuite.com,
http://bufferapp.com)
- Take
advantage
of
Facebook’s
Scheduling
feature.
- Use
Postplanner
to
find
viral
photos
(free),
as
well
as
other
viral
content
to
share
(paid
option)
and
schedule
on
Facebook.
(http://postplanner.com)
#SocialMedia Tip: For maximum results, post AT LEAST
4x a day, especially on FB & Twitter.
This may sound like a lot. But remember, every fan &
follower you have will not see every update you post.
Post often & consistently throughout the day and
evening, for maximum results.

11. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
Sample
Facebook
Weekly
Social
Media
Calendar

12. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
8-­‐9
am
Motivational
Quote
8-­‐9
am
Inspirational
Quote
8-­‐9
am
Motivational
Quote
8-­‐9
am
Inspirational
Quote
8-­‐9
am
Motivational
Quote
8-­‐9
am
Inspirational
Quote
8-­‐9
am
Motivational
Quote
10-­‐11
am
Industry
Tip
Of
The
Day
10-­‐11
am
Brand
Promotion
(product/service/
event/e-­‐mail
sign-­‐up)
10-­‐11
am
Industry
Tip
Of
The
Day
10-­‐11
am
Brand
Promotion
(product/service/
event/e-­‐mail
sign-­‐up)
10-­‐11
am
Industry
Tip
Of
The
Day
10-­‐11
am
Brand
Promotion
(product/service/
event/e-­‐mail
sign-­‐
up)
10-­‐11
am
Personal
Photo/Brand
Video
12-­‐1
pm
Personal
Photo/Brand
Video
12-­‐1
pm
Fill-­‐in-­‐the-­‐blank
12-­‐1
pm
Personal
Photo/Brand
Video
12-­‐1
pm
Question
of
the
day
12-­‐1
pm
Personal
Photo/Brand
Video
12-­‐1
pm
Fill-­‐in-­‐the-­‐blank
12-­‐1
pm
Blog
Post
Link
2-­‐3
pm
Blog
Post
Link
2-­‐3
pm
Personal
Photo/Brand
Video
2-­‐3
pm
Blog
Post
Link
2-­‐3
pm
Personal
Photo/Brand
Video
2-­‐3
pm
Blog
Post
Link
2-­‐3
pm
Personal
Photo/Brand
Video
2-­‐3
pm
Question
of
the
day
4-­‐6
pm
Motivational
Quote
4-­‐6
pm
Industry
Tip
Of
The
Day
4-­‐6
pm
Motivational
Quote
4-­‐6
pm
Industry
Tip
Of
The
Day
4-­‐6
pm
Motivational
Quote
4-­‐6
pm
Industry
Tip
Of
The
Day
4-­‐6
pm
Other
People’s
Content
–
Entertaining/
Funny/Informative
7-­‐9
pm
Question
of
the
day
7-­‐9
pm
Other
People’s
Content
–
Entertaining/
Funny/Informative
7-­‐9
pm
Question
of
the
day
7-­‐9
pm
Other
People’s
Content
–
Entertaining/
Funny/Informative
7-­‐9
pm
Question
of
the
day
7-­‐9
pm
Other
People’s
Content
–
Entertaining/
Funny/Informative
7-­‐9
pm
Brand
Promotion
(product/service/
event/e-­‐mail
sign-­‐
up)
10
pm-­‐12
am
Other
People’s
Content
–
Entertaining/
Funny/Informative
10
pm-­‐12
am
Motivational
Quote
10
pm-­‐12
am
Other
People’s
Content
–
Entertaining/
Funny/Informative
10
pm-­‐12
am
Motivational
Quote
10
pm-­‐12
am
Other
People’s
Content
–
Entertaining/
Funny/Informative
10
pm-­‐12
am
Motivational
Quote
10
pm
–
12
am
Inspirational
quote
#SocialMedia Tip: Having thousands of Facebook fans
means nothing if the engagement on your page is low.
Too many people are focused on getting more likes on
their page, but their "fans" never even see or engage
with their updates.

13. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
Engagement is the key to growing your brand online,
and building trust and recognition with your target
audience.
You
are
officially
ready
to
create
your
own,
unique
social
media
content
calendar
for
your
brand!
I
hope
that
you
found
this
resource
helpful,
and
that
you
learned
something
new!

14. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
If
you
have
more
questions,
or
need
more
help,
feel
free
to
e-­‐mail
me
at
ashani@ashanimfuko.com
anytime.
For
more
social
media
tips,
tools,
and
resources,
visit
my
website
here,
http://ashanimfuko.com.
If you’d like to learn even MORE about how to grow your brand and
start getting REAL RESULTS on social media, I invite you to join my
new Facebook group for entrepreneurs, artists, small business owners,
bloggers, writers, dancers, and media professionals.
Learn more and join my secret Facebook group, “How To SHINE On
Social Media With Ashani Mfuko” HERE ->
http://ashanimfuko.com/shine-social-media-ashani-mfuko.
Stay
in
touch
with
me
on
social
media
here:
Facebook: http://facebook.com/ashanimfukodance
Twitter: http://twitter.com/ashanimfuko
YouTube: http://youtube.com/ashanimfukodance
LinkedIn: http://linkedin.com/in/AshaniMfuko
Pinterest: http://www.pinterest.com/ashanimfuko/
Instagram: http://www.instagram.com/AshaniMfukoDance
Tumblr: http://ashanimfuko.tumblr.com/

15. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
Google+: http://google.com/+AshaniMfuko
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist,
Award-Winning Blogger, and Professional Dancer. Ashani works with small
businesses, corporations, & non-profit organizations as a Social Media
Strategist and Digital Marketing Specialist. She creates results-driven,
innovative social media strategies that are proven to increase your revenue
and catapult your brand to expert status in your niche! She has an extensive
track record of creating and implementing successful social media strategies
for her clients. She is also the Host and Executive Producer of the “Inside
New York City Dance” television show on MNN, and is a proud wife and
new mom. Ashani has been featured as a Social Media Expert on the Arise
& Shine Weekend Morning Show, in Dance Magazine, as a “Media
Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, &
Dance Studio Life magazine, in addition to various dance blogs online. She
is the author and creator of the, “Finance Your Dance: How To Turn Your
Passion Into Profit“ e-book and workshop, and her dance blog won the
Reader’s Choice, “Top Dance Business Blog” of the year award, two years

16. How
To
Create
A
Social
Media
Calendar|
Created
by
Ashani
Mfuko
|
Copyright
2015
|
www.ashanimfuko.com
in a row. She is a leader in the field of social media and digital marketing,
and is highly sought after as a dance performer and dance teacher in the New
York City dance community. Ashani is on staff at the Joffrey Ballet School
in New York City, and teaches Advanced Jazz classes for their Jazz &
Contemporary Summer Intensive program.