The document discusses search engine optimization (SEO) and how to optimize websites for higher search engine rankings. It covers both on-page optimization factors like keyword optimization in titles, meta descriptions and content, as well as off-page optimization techniques like link building through social media, blogs, forums and more. Specific on-page tips include keyword placement in titles, URLs, images and content, as well as page speed, canonical tags and XML sitemaps. Off-page techniques involve link building through social media, blogs, forums, directories and more.

1. Understanding the Engines & Building Successful Sites
Kinjal Barochia - July 2015

2. What is SEO?
 Search engine optimization (SEO) is the process of improving the
volume and quality of traffic to a web site from search engines via
“natural” (”organic” or “algorithmic”) search results for targeted
keywords.
 Increase traffic to your website
Keywords let google see your website
Back links let google trust your website
 SEO Types
On page optimization target to keywords
Off page optimization target to back

3. On Page optimization
 Keyword in Title , description,
 Keyword in Permalink
 Keyword in first paragraph
 Keyword in Image Alt tag
 Tweaked Keyword in H2 or H3
 Bold Important Keywords and related keywords
 Italics 1-2 important Keywords
 Outbound Link to relevant high-quality sites
 Internal links to related articles
 Add multi-media (Video, Slides, Inforgraphic)
 Longer the content length, better it is. Minimum: 700 words
 Optimize image before uploading (Compress and resize)
 Page loading time
 Use Google search to find related Keywords
 Sitemap.xml
 Robots.txt
 Rel="canonical"
 Meta Robots
 Google Webmasters Tools integration.

4. Other things(Google Check):
 Use Meta title in less than 65 character
 Use Meta description in less than 150 characters.
 If using any Social SEO plugin, make sure to add image for Facebook, Twitter. (Take
advantage of social graph)
 Make sure to have social sharing buttons at the end of post or floating social sharing
buttons.
 Have related posts after blog posts to lower down bounce rate.
 Things not to do:
 Not more than 1 H1 tag (Your Post title is H1 tag)
 Don’t repeat H2 and H3 Tag
 Don’t increase Keyword density by more than 1.25%
 Things to focus on:
 Try to use Keyword in Post Title at beginning
 Use Long tail keywords (You can use up to 65 Character in Post title)
 If writing in evergreen niche, remove dates from the posts. (Use Date Exclusion SEO
plugin)
 Content length: The longer the length of the content, better it is. Though don’t try to
uselessly increase the content size.
 At the end of blog post, ask users to take action.
 With this, you have covered all the factors that you need to have to make your articles on
page SEO full-proof. If you have any queries or want to add your tip, let me know via
comments.

5. Off-Page Optimisation
 1. Social Networking Sites
 2. Blogging
 3. Blog Marketing
 4. Forum Marketing
 5. Search Engine Submission
 6. Directory Submission
 7. Social Bookmarking
 8. Link Baiting
 9. Photo Sharing
 10. Video Marketing
 11. Business Reviews
 12. Local Listings
 13. Article Submission
 14. Social Shopping Network
 15. Answer Questions

6. Off Page factors(Google Check):
 The number of linking domains.
 The number of linking pages.
 PageRank of linking page.
 Link relevancy
 Authority of linking domain
 Links from homepage.
 Number of dofollow vs. nofollow links.
 Diversity of link types.
 Contextual links.
 Link anchor.
 Domain factors:
 Domain registration length.
 Domain history.
 Country TLD extension

7. Key Terms :
 Anchor text ( Website Name, Domain Name )
 Generic text. ( Read more, click here, )
 Backlinks
 Inbound links(Known As Backlinks , incoming hyperlink from
one webpage to another website)
 Outbound links: These are the links pointing to other websites
from your website and you have more control over these links.
 http://www.backlinkwatch.com/index.php#
 https://ahrefs.com/site-
explorer/overview/subdomains?target=www.vrwebtek.com
 What is a spider?
In SEO language, This electronic search spider is actually a bot
which collects data and copies content to be stored in the search
engine’s database when keywords are fed into the search dialogue
box. The spider reads the content of the site and sends another bot
to follow the links and copy the content contained in them.

8. Google Webmaster Tools
 Key Features
 Geographic Target
 Preferred.
 URL Parameters - You can indicate to Google information about each
parameter on your site, such as "sort=price" and "sessionid=2". This helps
Google crawl your site more efficiently.
 Crawl Rate
 Malware.
 Crawl Errors - If Googlebot encounters significant errors while crawling
your site, such as 404s, it will report these.
 HTML Suggestions - Google looks for search engine-unfriendly HTML
elements such as issues with meta descriptions and title tags.