1. 1. Name
2. You are a customer of which bank?
HDFC
SBI
Others
3. Are you aware of any loyalty programs that your bank provides?
Yes
No
4. If the answer to Q2 is ‘No’ then would you like your bank to educate you about such loyalty
programs?
Yes
No
5. If the answer to the above question is ‘Yes’, are you a part of any such loyalty program of your
bank?
Yes
No
6. How would you rate your loyalty program on a scale of 5?
i. Very Poor
ii. Poor
iii. Neutral
iv. Good
v. Very good
7. Has the loyalty program helped you to stay loyal to your bank?
Yes
No
8. Do you have any suggestion to improve the loyalty program you are a part of?
(Open-ended)
9. Do you have any complaints with regards to your loyalty program?
(Open-ended)
10. Would you recommend this program to your acquaintances?
Yes
No