1. Kevin Chiu’s Profile 2010-01 email: chiukintak@gmail.com mobile: 852-9250-2329 linkedin: www.linkedin.com/in/kevinchiu1127

2. EDUCATION 1997 – 1999 Hong Kong Baptist University Bachelor of Social Science Major in Communication – Digital Graphic Communication 1995 - 1997 Semple Memorial Secondary School Form 6 to Form 7 1990 - 1995 South Tuen Mun Government Secondary School Form 1 to Form 5 PERSONAL INFORMATION Date of birth: 27-11-1977 Gender: Male Marital status: Single Address: Room 1625, Wu Pik House, Wu King Estate, Tuen Mun, NT., Hong Kong Mobile: (852) 9250-2329 Email: [email_address] LinkedIn: www.linkedin.com/in/kevinchiu1127

3. Personal Experience

4. Clients: Compaq, Microsoft, HSBC, Epson, Volkswagen, Sony ▪ Responsible for graphics production - build layout components, email templates, animated GIF banners and basic HTML programming. ▪ Started to use Flash to do motion graphics and website intro. 1999 - 2002 Interactive Graphic Designer

5. Clients: McDonald’s, HSBC, Microsoft, Fortress, Parkn’ Shop, Xbox ▪ Start handling more sophisticated and large scale websites – Fortress and Parkn’ Shop. ▪ Worked on user experience design, navigation design and also wireframes design for focus group testing. ▪ Created “The Hunting Card” for Classified Post, a revolutionary desktop application for job seekers. 2002 - 2004 Art Director

6. Clients: McDonald’s, HSBC, Biotherm, SCMP, Citibank, Dragonair ▪ Responsible for idea generation for most of the online works. ▪ Start doing more interactive works for HSBC and McDonald’s. ▪ Leading a team of designers and programmers on a large scale interactive website for HSBC Junior Pack. ▪ Done an award-winning facelift for the SCMP Group website. 2004 - 2006 Associate Creative Director

7. Clients: McDonald’s, Disney, HSBC, JF, Philips ▪ More focus on the management works and overall profit and loss of the division. ▪ Continue foster the McDonald’s account with the successful Shake Shake Fries campaign, which used the YouTube video as the core element. € Worked with the China team on Lipton and Philips regional. ▪ Worked with the Disney US Team on a large scale website for travel agents. 2006 - 2007 Managing Partner, Creative Director

8. Clients: McDonald’s, Volkswagen, Disney, MTR, Philips, KLM, FT.com ▪ More and more traditional clients look for digital exposures. ▪ Created a blog for MTR Club to communicate with their consumers for valuable feedbacks and insights. ▪ Re-branded Volkswagen through an engaging online campaign and an exciting outdoor racing competition. ▪ McDonald’s remains the ground for testing new digital ideas. ▪ Created a launch minisite and a fully animated training for Disney Travel Trade. 2007 - Present Creative Director

9. Recent Awards

10. Cannes Lions 2009 Vita It’s Dead Fruity! € Media Lions - Bronze Webby Awards 2009 Volkswagen Challenge € Mobile - Experimental and innovation Nominee € Interactive Advertising - Environmental and Experience Marketing Official Honoree MTR Club "Love Our Site" Blog € Websites – Government Official Honoree OneShow Interactive 2009 Volkswagen Challenge € Brand Gaming Offline Merit London International Awards 2009 3D McNuggets Dip € Online Games Silver Digital Media Awards 2009 3D McNuggets Dip Media Innovation Bronze Longxi Awards 2009 3D McNuggets Dip Best Use of Game - Bronze Best New Use of Others - Merit Kam Fan Awards 2009 Vita It’s Dead Fruity! € Best Integrated Media Campaign Bronze McDonald‘s Hello Kitty Bot € Best Consumer Insights/ Strategic Thinking for Media Bronze 2009 EFFIE Awards Volkswagen Challenge € Gold

11. The 5th SINA Online Ad Awards McDonald's Big n' Tasty € Top 10 Most Favorite Online Ad Awards € My Most Impressive Online Ad Award € My Most Favorite Online Ad Award 2008 EFFIE Awards McDonald's Small Moments of Connection € Silver McDonald's RMHC - Part of Me, Part of My Community € Finalist McDonald's Dim Jack VS Dim Cin € Finalist Longxi Awards 2008 McDonald's Shake You Facebook App € Best New Use of Others - Merit Kam Fan Awards 2008 Vita Juice € Best Online Advertising Finalist Volkswagen Challenge € Best Outdoor Alternative Media Finalist € Best Direct / Interactive Campaign Finalist Digital Media Awards 2008 MTR Club "Love Our Site" Blog € Best Loyalty Campaign Silver Volkswagen Challenge € Automotive Silver

12. Works Links

13. Volkswagen Volkswagen Challenge http://www.goodideas.com.hk/awards/adfest/2009/vw/vw_challenge/index.htm KLM Fill A Plane http://www.goodideas.com.hk/awards/RisingTide/2009/klm/index.htm MTR Love Our Site Blog http://www.goodideas.com.hk/awards/adfest/2009/mtr/love_our_site/index.htm Vita Juice It's Dead Fruity http://www.goodideas.com.hk/awards/adfest/2009/vita/juice/index.htm FT.com Predator or Prey http://www.ddbi.com.hk/awards/LIA/2008/ft_shark.htm McDonald’s 3D McNuggets Dip http://www.goodideas.com.hk/awards/LIA/2009/mcdonalds/dip/ McDonald’s Soft Hard Rangers http://www.goodideas.com.hk/awards/RisingTide/2009/mcdonalds/softhardrangers/index.htm McDonald’s Hello Kitty Live Messenger http://www.goodideas.com.hk/awards/RisingTide/2009/mcdonalds/kittymessenger/index.htm McDonald’s McCrispy http://www.ddbi.com.hk/awards/LIA/2008/mccrispy.htm McDonald’s Shake You Facebook App http://www.ddbi.com.hk/awards/LIA/2008/shakeyou.htm McDonald’s Shake Shake Fries http://www.ddbi.com.hk/Awards/ADFest/2008/mcd_ssf_cb09.htm