Employee Generated Video for Internal Comms

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Employee Generated Video is on the rise and 81% of executives believe the demand for these videos will only increase. So, is it about time your company got involved?

Tecnología Empresariales

Employee Generated Video
What is it? //
Can it Benefit Your Company?

Employee Generated Video is
similar to public User
Generated Video (UGV)

Executives invite their employees to upload
video content to the company network
81%
of executives believe the
demand for these videos
will increase
Source: http://www.businesswire.com/news/home/20120417005664/en/Qumu-Executive-Survey-Employee-Generated-Content-Works

Use video to enhance employee
engagement
How-to videos
Internal presentations
and webinars
Video diaries etc…

Photo source: http://ravindrajoisa.blogspot.co.uk/2010/07/ibm-launches-faster-mainframe.html
Source: http://www.edgepicture.com
Less than 0.1%
of IBM’s workforce produced videos
But employees
shared videos
internally 4,800
times and left
3,212 comments

So, when measuring success
it’s not the number of videos uploaded that
count…
But the audience’s engagement
Photo source: http://cdn.netrafic.com/wp-content/uploads/2011/02/audience.gif

Video is a great tool for training and educating, as it
creates memorable learning experiences
We remember 50% of what we both hear and
see, in comparison to only 10% of what we read
Use employee-generated-video
for e-learning

According to a study…
51% of executives
are concerned employees will upload inappropriate
content
Yet 100% of respondents
have never experienced inappropriate video being uploaded to
company network

Is Employee Generated Video
right for your company?
Companies need enough resources to train
employees unfamiliar with the process
Employee Generated project needs
a clear purpose

Read the full blog post at: www.kinura.com/blog

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Employee Generated Video for Internal Comms

1. Employee Generated Video What is it? // Can it Benefit Your Company?

2. Employee Generated Video is similar to public User Generated Video (UGV)

3. Executives invite their employees to upload video content to the company network 81% of executives believe the demand for these videos will increase Source: http://www.businesswire.com/news/home/20120417005664/en/Qumu-Executive-Survey-Employee-Generated-Content-Works

4. Use video to enhance employee engagement How-to videos Internal presentations and webinars Video diaries etc…

5. Photo source: http://ravindrajoisa.blogspot.co.uk/2010/07/ibm-launches-faster-mainframe.html Source: http://www.edgepicture.com Less than 0.1% of IBM’s workforce produced videos But employees shared videos internally 4,800 times and left 3,212 comments

6. So, when measuring success it’s not the number of videos uploaded that count… But the audience’s engagement Photo source: http://cdn.netrafic.com/wp-content/uploads/2011/02/audience.gif

7. Video is a great tool for training and educating, as it creates memorable learning experiences We remember 50% of what we both hear and see, in comparison to only 10% of what we read Use employee-generated-video for e-learning

8. According to a study… 51% of executives are concerned employees will upload inappropriate content Yet 100% of respondents have never experienced inappropriate video being uploaded to company network

9. Is Employee Generated Video right for your company? Companies need enough resources to train employees unfamiliar with the process Employee Generated project needs a clear purpose

10. Read the full blog post at: www.kinura.com/blog

Employee Generated Video for Internal Comms

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