2. OUR SERVICES
WHAT YOU SAY: “We have consumer insights
about our consumer or brand and would like to turn
those insights into ideas to grow our business.”
WHAT WE OFFER:
INSIGHTS ACTIVATOR
A rapid innovation process that turns
existing consumer insight research into
actionable ideas and results. Applications
include new product innovation, disruptive
innovation, positioning innovation or
marketing tactics.
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3. OUR SERVICES
INSIGHTS ACTIVATOR
DELIVERS
100+ ideas from brainstorming
process
10 concept boards to share with
consumers, customers or
stakeholders
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4. OUR SERVICES
INSIGHTS ACTIVATOR
HIGHLIGHTS
Develop innovation charter and 3-4
innovation platforms to ideate against
Stakeholder interviews to align
expectations and success criteria
In-depth review of your existing
consumer insight research
Execute social media listening to
discover additional insights
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5. OUR SERVICES
INSIGHTS ACTIVATOR
HIGHLIGHTS
We assemble members of its Creativity
Collective® for a collaborative all-day
brainstorming session designed to turn innovation
platforms into ideas – new products, marketing
tactics, communication strategies, etc.
Creativity Collective® includes 75
hand-picked innovation experts and creative
minds, trained in our approach
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6. OUR SERVICES
INSIGHTS ACTIVATOR
CLIENT BENEFITS
Makes existing research more
IMMERSE
actionable
Delivers ideas
Rapid turn-around CREATE
Easy on company budgets
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7. OUR SERVICES
INSIGHTS ACTIVATOR
INSIGHTS ACTIVATOR SUCCESS STORIES
J&J wanted to explore disruptive innovation
territory. Insights Activator delivered 10 new
business model ideas in just 30 days.
Clorox had an existing technology that needed
product ideas built around it. Insights Activator
was used to create10 new applications.
With an emphasis on social media listening, we
worked with Dr Pepper Snapple Group to build
a new product portfolio for teen consumers.
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8. IDEAS PEOPLE BUY is our promise. Call to learn more about our process. We’ll
send you our CEO’s book as a thank you:
Jeff Scurlock
303.454.3260
Jeff@BrandJuice.com
www.brandjuice.com
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