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of
     social
     software
what makes
social software
work?
Identity

     I
KNOW
           I
DONT
KNOW

  OTHERS
KNOW
         OTHERS
KNOW





     I
KNOW

           I
DON’T
KNOW

OTHERS
DON’T
KNOW
   OTHERS
DON’T
KNOW

Presence
SOCIAL

INTERACTION

INTERACTION

             SOCIAL




Sharing                  Conversation




  SOCIAL
EXCHANGE

Relationships               Reputation




                       INTERACTION

                          SOCIAL

Presence                                             Groups




             Sharing                  Conversation
BB of SS

               Presence


  Sharing                  Relationships




               IDENTITY

Conversation                Reputation


                Groups
Presence      a
way
of
knowing
who
is
online,

                available
or
otherwise
nearby





Relationships   a
way
of
describing
how
two

                users
in
the
system
are
related






 Reputation     a
way
of
knowing
the
status
of

                other
people
in
the
system


Groups       a
way
of
forming
communi9es
of

               interest





Conversation   a
way
of
talking
to
other
people

               through
the
system





  Sharing      a
way
of
sharing
things
that
are

               meaningful
to
par9cipants

Software Elements
•  Regula9on


  – Who
moderates
ac9vi9es
within
the
community?



•  Social
Environment

  – What
are
acceptable
and
not
acceptable
in
the

    community?


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Building Blocks of Social Software

  • 1. of social software
  • 3.
  • 4. Identity I
KNOW
 I
DONT
KNOW
 OTHERS
KNOW
 OTHERS
KNOW
 I
KNOW

 I
DON’T
KNOW
 OTHERS
DON’T
KNOW
 OTHERS
DON’T
KNOW

  • 6.
  • 7.
  • 9. INTERACTION
 SOCIAL
 Sharing Conversation SOCIAL
EXCHANGE

  • 10. Relationships Reputation INTERACTION
 SOCIAL
 Presence Groups Sharing Conversation
  • 11. BB of SS Presence Sharing Relationships IDENTITY
 Conversation Reputation Groups
  • 12. Presence a
way
of
knowing
who
is
online,
 available
or
otherwise
nearby
 Relationships a
way
of
describing
how
two
 users
in
the
system
are
related

 Reputation a
way
of
knowing
the
status
of
 other
people
in
the
system


  • 13. Groups a
way
of
forming
communi9es
of
 interest
 Conversation a
way
of
talking
to
other
people
 through
the
system
 Sharing a
way
of
sharing
things
that
are
 meaningful
to
par9cipants

  • 14. Software Elements •  Regula9on

 – Who
moderates
ac9vi9es
within
the
community?
 •  Social
Environment
 – What
are
acceptable
and
not
acceptable
in
the
 community?