When I create a logo for a client, I walk them through their entire brand. What is it that they want to communicate to their audience? What emotion do you want to leave your audience with? What do you want your customer to know about you? Understand what your business represents and is your messaging clear to the customer? Work on branding first and then visualize that message in the design. If you hire me to do your logo, I'll give you a chance to learn more about your brand, your audience, and your direction. You get more than a vector file, full color image, and a pdf. You get to build an experience that will last your customer, a lifetime. Branding builds loyalty. Create that experience before you do what everyone else is doing. You want a logo to stand out so don't stop halfway, complete the process. #logo #logodesign #branding

1. lo·go
/ˈlōgō/noun
noun: logo; plural
noun: logos
Logos, the
Different Types
and What It Is.

2. What Is a Logo?
A logo is a
graphic mark,
emblem, symbol
or stylized name
used to identify
a company,
organization,
product, or
brand.
https://www.investopedia.com/terms/l/logo.asp

3. There are
7 Types
of Logos
1. Monogram logos
2. Wordmarks
3. Pictorial marks
4. Abstract logo
marks
5. Mascots
6. The combination
mark
7. The emblem
https://99designs.com/blog/tips/types-of-logos/

4. A Logo Is
Not a Brand
• Brand is your strategy
• Brand is your calls to action
• Brand is your customer service
• Brand is the way you speak
• Brand is the array of your
communication tools
• Brand is your people
https://hbr.org/2011/06/a-logo-is-not-a-brand

5. BUT…
Brand is your logo
and visuals, too
https://hbr.org/2011/06/a-logo-is-not-a-brand

6. When it Comes
to Brand
A logo acts as the face through
which a brand represents itself
to the audience
www.invictusstudio.com/blog/purpose-logos-matter/

7. Logo design is a strategic
tool – it’s not art. Too many
people mistake them for art
since logos are a visual
object.
https://webnoo.com/logos/whats-purpose-logos-matter

8. In Conclusion…
By truly understanding
the role of a logo design,
you will be able to
create stronger brand
identities that will
perform for the
business, rather than
just create a pretty
picture.

9. Copy
When I create a logo for a client, I walk them through their entire brand. What is it that they want to
communicate to their audience? What emotion do you want to leave your audience with? What do you
want your customer to know about you? Understand what your business represents and is your messaging
clear to the customer? Work on branding first and then visualize that message in the design. If you hire me
to do your logo, I'll give you a chance to learn more about your brand, your audience, and your direction.
You get more than a vector file, full color image, and a pdf. You get to build an experience that will last your
customer, a lifetime. Branding builds loyalty. Create that experience before you do what everyone else is
doing. You want a logo to stand out so don't stop halfway, complete the process. #logo #logodesign
#branding