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Case Study: Movement for Democratic Change in EgyptUses of Social Media and Public Diplomacy Kirsi Yli-Kaitala
Public Diplomacy  ,[object Object]
Links to increasingly symbiotic relationship between politics and methods of communication
Aims to reach directly into the hearts and minds of foreign audiences ,[object Object]
Aided opposition groups with successes in:
Serbia
Georgia
 Ukraine,[object Object]
Social Media and Political Empowerment
Enabling Collective Action  ,[object Object]
Led to increased ability to undertake collective action ,[object Object]
Increase of ‘shared awareness’
Removed barriers to political engagement,[object Object]
 Resulted in one of the most important transformations in power through political communication in decades ,[object Object]
U.S. Initiatives in the Middle East  ,[object Object]
 Offered assistance to local grassroots movements ,[object Object]
U.S. Initiatives in the Middle East
Democracy Promotion in the Middle East
U.S. Initiatives in the Middle East  ,[object Object]
Democracy promotion by means of information technology
Mission to effect social change through the use of new technologies ,[object Object]
Building up to the ‘Day of Rage’              Kifaya Movement
Kifaya Movement   ,[object Object],[object Object]
Building up to the ‘Day of Rage’              Bloggers Create a Direct Link to the “Street”
Bloggers Opening up Public Sphere  ,[object Object]
Spread across blogosphere, newspapers took up the story
 Led to conviction of police officers,[object Object]
 New relationship between bloggers and traditional media
 Made visible violent political practices, routine injustices and consequences of poverty ,[object Object]
April 6th Movement
April 6th Movement
April 6th Movement
April 6th Movement ,[object Object],[object Object]
‘We are all Khaled Said’ ,[object Object],[object Object]
Egyptians of All Classes Joined in   ,[object Object]
  Protests against regime gain momentum
Catalysed by digitally literate urban professionals,[object Object]
 The role of social media changed to one of many tools of organising protest ,[object Object],[object Object]
How Did it Work in Egypt?
Why Did it Work in Egypt?
However, Not Always Successful  ,[object Object]

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Movement for Democratic Change in Egypt