Content marketing tips that won't break the bank (or your spirit)

Content marketing tips
that won’t break the bank
(or your spirit)
@kirsty_hulse @manym1nd5 #searchleeds

Coverage
Reach
Engagement
Traffic
Conversion

Long term:
Diversity our objectives
Pimp our data
Become PR and brand experts
Become qualified business consultants
Nail creative execution

Short/mid term solution:
Make it easier to execute
Make it easier to buy

Short term:
Ideas, not assets, are everything
Volume is imperative
Create assets cheaply

Step 1: Ideas, not assets,
are everything

I got bored
screenshotting
logos.

“Don’t create
content
directly about
a brand, it’s
seen as
commercial
and you won’t
get links.”

2018+
Don’t be afraid to know a
brand and lead with it

Know a brand:
1. What are the 3 core objectives?
2. What is the value proposition?
3. What is the USP?
4. What is the consistent message?

What if my brand is just
a bit shit?

Who’s ever had a massive
campaign flop?

“Value” questions will
continue to get harder.

4 monthly
smaller
campaigns
Quarterly
sexy sexy
content
campaign
Lots of room for error
and change

Step 3: Create content
cheaply

@kirsty_hulse
Are you a business?

@kirsty_hulse
Congratulations! You
win FREE LINKS!

Submit founder
and entrepreneur
interviews

Product launches
Investment wins
New hires
New clients
Regionally based

@kirsty_hulse
You do not need to
spend a lot to create
engaging content

20% increase in traffic
4 leads
Cost $249
Required no developer time
1 day to distribute

@kirsty_hulse
Get other companies to
create content for you

We got some architects to draw up
some designs for a structurally sound,
historically accurate pillow fort

In case you’re interested...

Total campaign time
and cost = 2 days
Lovely links

Link
to
client
Link to
architects we
partnered with

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