Suresh Sambandam, CEO of The Power of Simple, is presenting on SaaS marketing strategies for the AWS India marketing team. The presentation covers topics like the SaaS flywheel model with customers at the center, inbound marketing channels like SEO, content marketing approaches, and key marketing metrics. It provides guidance on positioning, branding, and building products and audiences.
8. Top 100
Fast Growing Products
BEST SOFTWARE AWARDS
2020
Top 100
Software Companies
BEST SOFTWARE AWARDS
2020
Top 50
Project Management Products
BEST SOFTWARE AWARDS
2020
What People say
“Great Value”
“Great User Experience”
“Helped us move from
paper forms”
4.2
4.0
4.1
13. The SaaS Model
Marketing Product Sales
(New / Repeat)
Customer Success
Acquire Engage Succeed Convert
Marketing Product Sales
Customer Success
14. Then = Funnel
Customers as an afterthought
Marketing
Sales
Now = Flywheel
Customers at the center
OLD NEW
Product
Product
Customers
Marketing
Sales
17. Positioning Statement
For Target Customer that Needs/Cares about
,
Company/Product/Service is a Category/Solution
that Benefit .
Unlike competitor, Company/Product/Service is
Unique Differentiator .
25. How increased
organic traffic by 500% in
just 2 years
https://culture.kissflow.com/how-we-increased-our-organic-traffic-by-500-in-just-2-years-1d25d1c391e5
26. 4 Types of User Intent
2. Informational
3. Navigational
4. Investigation
1. Transactional
More details on this in my Blog
https://www.entrepreneur.com/article/309779
30. Why No One Wants to Spend
Time on Our Blog (and why
we’re ok with that)
https://culture.kissflow.com/why-no-one-wants-to-spend-time-on-our-blog-and-why-were-ok-with-that-37964d1ba10a
We can mention that the metrics should be derived from the business vision and objectives.
A common question at this point is also how to benchmark metrics so we can add some content on that as well.