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Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less Time through Repurposing

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You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.

It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.

Turn your day-to-day email communication into high ranking articles
Delegate using tools, outsourcing and virtual assistants
Get your older content to rank like champions
Find the pages on your site that are already ready to rank
This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster.

Plus, we'll be giving away 5 copies of Content Chemistry to webinar participants. This is the illustrated handbook for content marketing. Here's why content marketers call it the "must-have guide to content creation"

"Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels."

Publicado en: Marketing
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Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less Time through Repurposing

  1. 1. The Advanced Class! Repurpose, Rank and Rule! ANDY CRESTODINA, ORBIT MEDIA STUDIOS
  2. 2. @Kissmetrics #Kisswebinar @thuelmadsen
  3. 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Andy has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing. ANDY CRESTODINA Strategic Director, Orbit Media Studios @crestodina
  4. 4. WATCH WEBINAR RECORDING NOW
  5. 5. #Kisswebinar
  6. 6. #Kisswebinar source: WebMD!
  7. 7. How to turn your email into high ranking content
  8. 8. Would you mind answering this question?“
  9. 9. #Kisswebinar Email asking a question
  10. 10. #Kisswebinar Invitation to contribute to a roundup
  11. 11. “ Sure! Here are a few thoughts. Is this helpful? ” Would you mind answering this question?
  12. 12. #Kisswebinar Super detailed answers...!
  13. 13. #Kisswebinar
  14. 14. Would you mind answering this question? “ Sure! Here are a few thoughts. Is this helpful? ” Wow! This is amazing. Thanks so much! “
  15. 15. #Kisswebinar
  16. 16. Fast forward three years... #Kisswebinar
  17. 17. #Kisswebinar 68 questions answered from round ups 76 questions answered from email interviews 27 questions answered from clients and friends 171 total questions and answers +!
  18. 18. #Kisswebinar
  19. 19. source: How to turn email into high ranking articles!
  20. 20. Never waste a good conversation by having it in private...“
  21. 21. Write for the prospects in your sales funnel
  22. 22. Transactional Sales Consultative Sales Quick decisions One decision maker price, timing, reviews Long sales cycle Multiple decision makers expertise, trust, recommendations
  23. 23. Thanks for the proposal. But what if something like X happens? “
  24. 24. Thanks for the proposal. But what if something like X happens? “ My team is wondering, how would your team handle situation X? ”
  25. 25. Thanks for the proposal. But what if something like X happens? “ My team is wondering, how would your team handle situation X? ” Good meeting yesterday. But I’m still a bit unclear about X. “
  26. 26. #Kisswebinar The questions our prospects often ask The most common questions...
  27. 27. How can you protect my current rankings? “
  28. 28. How can you protect my current rankings? “ Good question. I’ll explain… ”
  29. 29. How can you protect my current rankings? “ I’m glad you asked. I’m sending you a link. ”
  30. 30. How can you protect my current rankings? “ I’m glad you asked. I’m sending you a link. ” Looks like you’ve got that covered! “
  31. 31. Build Your Referral Network
  32. 32. I wish I knew more civil engineers who work for the City of Cleveland...“
  33. 33. How many people do planning for interior design projects in Tulsa?“
  34. 34. Who is involved in commercial real estate decisions for healthcare companies in Atlanta? “
  35. 35. Social media is the world’s greatest phonebook. “
  36. 36. A few LinkedIn tips...
  37. 37. Who to connect with on LinkedIn?
  38. 38. LinkedIn is a marketing platform
  39. 39. Collaborate with prospects and potential partners #Kisswebinar
  40. 40. #Kisswebinar YOU YOUR PROSPECTS Traditional blogging Account-based marketing source: Zero-Waste Marketing, Orbit Media
  41. 41. Sonia Simone CCO, Copyblogger Media Don’t take shortcuts; they take too long.“
  42. 42. How to Collaborate on Content For quality, traffic, and fun!
  43. 43. Hi, Jen! Would you like to contribute a quote to this article? “
  44. 44. Hi, Jen! Would you like to contribute a quote to this article? “ Sure, Andy! No problem. How does this sound? ”
  45. 45. Hi, Jen! Would you like to contribute a quote to this article? “ Sure, Andy! No problem. How does this sound? ” This is perfect. Thanks, Jen! I’ll let you know when this is live... “
  46. 46. source: How to Write a Testimonial #Kisswebinar
  47. 47. When you say it, it’s marketing. When they say it, it’s social proof.“
  48. 48. Optimized for search...
  49. 49. Optimized for social...
  50. 50. How many people are waiting for your article to go live? Make sure it’s not zero. “
  51. 51. An ally in creation is an ally in promotion. “
  52. 52. If you’re not making friends, you’re doing it wrong. “
  53. 53. Update Existing Content REPURPOSING FOR RANKINGS AND TRAFFIC
  54. 54. Which articles need a little love? #Kisswebinar
  55. 55. Brian Dean Backlinko If all of my content is up to-date and ranking where I think it should be, I’ll write something new. If not, I’ll update and relaunch an old post. “
  56. 56. Find and use the semantically connected words and phrases.“
  57. 57. #Kisswebinar FIND AND USE THE “SEMANTICALLY LINKED” PHRASES internal links internal linking SEO internal linking strategy SEO internal links hyperlinks link juice external links anchor text Internal linking SEO best practices Internal links vs external links Wordpress, drupal structure analysis internal linking example internal linking structure for SEO in html benefits of importance of examples of recommendations tips value
  58. 58. internal links internal linking SEO internal linking strategy SEO internal links hyperlinks link juice external links anchor text Internal linking SEO best practices Internal links vs external links Wordpress, drupal structure analysis internal linking example internal linking structure for SEO in html benefits of importance of examples of recommendations tips value #Kisswebinar FIND AND USE THE “SEMANTICALLY LINKED” PHRASES
  59. 59. Target the topic. Not just the phrase. “
  60. 60. You don’t need 1000 articles. You need 100 great articles.“
  61. 61. WARNING! Do not change the URL #Kisswebinar
  62. 62. Rank Relevance Authority
  63. 63. Getting links to the articles that need them the most LINK, LINK. NUDGE, NUDGE.
  64. 64. The Ultimate Audit... Low traffic, high converting posts!
  65. 65. Hey would you like to contribute to my post? “
  66. 66. Hey would you like to contribute to my post? “
  67. 67. Sure! How about something about marketing collaboration? ” Hey would you like to contribute to my post? “
  68. 68. Sure! How about something about marketing collaboration? ” Sounds great, buddy! “ Hey would you like to contribute to my post? “
  69. 69. Referring domains with partial/exact match of anchor text and keyphrase Source: Ahrefs #Kisswebinar
  70. 70. Content as a networking tool
  71. 71. Delegate Content Promotion Document, then hand it off #Kisswebinar
  72. 72. Just add it to the “Promotables” list!
  73. 73. Big Time Repurposing
  74. 74. Your “Lifetime Body of Work” LBOW
  75. 75. The “Andypedia” LBOW
  76. 76. The “Andypedia” è The Blog ! LBOW
  77. 77. The “Andypedia” è The Blog è The Book ! LBOW
  78. 78. LEARN MORE NOW Get, keep and grow more customers with Kissmetrics Customer Engagement Automation
  79. 79. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions? ANDY CRESTODINA Strategic Director, Orbit Media Studios @crestodina andy@orbitmedia.com
  80. 80. foKissmetrics Overview ANDY WYATT
  81. 81. KISSMETRICS PEOPLE #Kisswebinar
  82. 82. KISSMETRICS ANALYZE #Kisswebinar
  83. 83. KISSMETRICS ANALYZE #Kisswebinar
  84. 84. KISSMETRICS ANALYZE #Kisswebinar
  85. 85. KISSMETRICS POPULATIONS #Kisswebinar
  86. 86. KISSMETRICS POPULATIONS #Kisswebinar
  87. 87. KISSMETRICS CAMPAIGNS #Kisswebinar
  88. 88. KISSMETRICS CAMPAIGNS #Kisswebinar
  89. 89. KISSMETRICS PRICING #Kisswebinar
  90. 90. KISSMETRICS PRICING #Kisswebinar THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions? ANDY WYATT Product Manager, Kissmetrics awyatt@kissmetrics.com

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