See Whether or Not Your Business Improves Over Time With Cohorts
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1. See Whether or Not Your Business Improves Over Time with Cohorts Lars Lofgren Growth Manager - October 2013 2. @larslofgren 3. What Is a Cohort?1 The 4 Cohort Reports I Use2 2 Cohort Reports for Ecommerce3 We’ll cover... 4. WARNING: This webinar is heavy on data 5. Soooo... what’s a cohort? 6. Monthly conversion rates only tell us so much 7. Cohorts keep users separated 8. Definitive answers on how you’re improving 9. The Core Features of a Cohort Report 10. Pick your time buckets. 11. Track events once or every time. Visited -> Signup, track the signup event once in the month in happens. 1 Signup -> Login, track login every month that it happens. 2 12. Segment by time or by property. 13. The option to use cumulative conversion rates. 14. The 4 Cohort Reports I Use 15. 1. Visit -> Signup 16. Cumulative Visit -> Signup 17. What to look for: Are your acquisition projects improving signups with each new batch of visitors? 18. Visit -> Signup Settings 19. 2. Signup -> Billed 20. What to look for: Are activation and upgrade projects increasing conversions with each new batch of users? 21. Signup -> Billed Settings 22. 3. Monthly Engagement After Signup 23. What to look for: Is engagement increasing or decreasing the longer users have an account? 24. Monthly Engagement After Signup Settings 25. 4. Cancellation by Subscription Plan 26. What to look for: Which plans cancel the most and how long does it take them? 27. Cancellation by Subscription Plan Settings 28. Ecommerce Cohort Reports 29. 1. Visit -> Purchase 30. What to look for: Is your conversion rate improving with new batches of customers? 31. Visit -> Purchase Settings 32. 2. Purchase -> Repurchase by Product Category 33. Are there products that lead to more repeat purchases? 1 Are there products that don’t bring you loyal customers? 2 What to look for: 34. Purchase -> Repurchase Settings 35. Who would like to use these cohort reports? 36. Type “demo” into the question box
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Different ways to evaluate your website performance and customer satisfaction
How to prioritise the newly identified opportunities so that you can take the next step and test them
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What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
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Delegate using tools, outsourcing and virtual assistants
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Find the pages on your site that are already ready to rank
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See Whether or Not Your Business Improves Over Time With Cohorts
- 1. See Whether or Not Your Business Improves Over Time with Cohorts Lars Lofgren Growth Manager - October 2013
- 2. @larslofgren
- 3. What Is a Cohort?1 The 4 Cohort Reports I Use2 2 Cohort Reports for Ecommerce3 We’ll cover...
- 4. WARNING: This webinar is heavy on data
- 5. Soooo... what’s a cohort?
- 6. Monthly conversion rates only tell us so much
- 7. Cohorts keep users separated
- 8. Definitive answers on how you’re improving
- 9. The Core Features of a Cohort Report
- 10. Pick your time buckets.
- 11. Track events once or every time. Visited -> Signup, track the signup event once in the month in happens. 1 Signup -> Login, track login every month that it happens. 2
- 12. Segment by time or by property.
- 13. The option to use cumulative conversion rates.
- 14. The 4 Cohort Reports I Use
- 15. 1. Visit -> Signup
- 16. Cumulative Visit -> Signup
- 17. What to look for: Are your acquisition projects improving signups with each new batch of visitors?
- 18. Visit -> Signup Settings
- 19. 2. Signup -> Billed
- 20. What to look for: Are activation and upgrade projects increasing conversions with each new batch of users?
- 21. Signup -> Billed Settings
- 22. 3. Monthly Engagement After Signup
- 23. What to look for: Is engagement increasing or decreasing the longer users have an account?
- 24. Monthly Engagement After Signup Settings
- 25. 4. Cancellation by Subscription Plan
- 26. What to look for: Which plans cancel the most and how long does it take them?
- 27. Cancellation by Subscription Plan Settings
- 29. 1. Visit -> Purchase
- 30. What to look for: Is your conversion rate improving with new batches of customers?
- 31. Visit -> Purchase Settings
- 32. 2. Purchase -> Repurchase by Product Category
- 33. Are there products that lead to more repeat purchases? 1 Are there products that don’t bring you loyal customers? 2 What to look for:
- 34. Purchase -> Repurchase Settings
- 35. Who would like to use these cohort reports?
- 36. Type “demo” into the question box