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Starting Lean: How to Find Out 
If Your Idea Has Potential In 
Days Not Years 
October 2014 
Trevor Owens, Founder of Quic...
Follow Thue on Twi!er 
@ThueLMadsen #KISSwebinar
Trevor Owens - QuickMVP & Lean Startup Machine - @TO 
! 
Trevor is the Founder of QuickMVP, the Lean Startup 
Machine and ...
Follow Trevor on Twi!er 
@TO #KISSwebinar
95% 
Source: Wall Street Journal, Sept 2012
180
1
Startups Are NOT 
Small Versions of Big 
Companies
The Startup Curve 
Before 
Startup 
Source: Paul Graham; avc.com 
Time 
Happiness
The Startup Curve 
Before 
Startup 
Source: Paul Graham; avc.com 
Time 
Happiness 
Initial 
Enthusiasm
The Startup Curve 
Before 
Startup 
Source: Paul Graham; avc.com 
Time 
Happiness 
Initial 
Enthusiasm 
Reality 
Sets In
The Startup Curve 
Before 
Startup 
Source: Paul Graham; avc.com 
Time 
Happiness 
Initial 
Enthusiasm 
Reality 
Sets In 
...
The Startup Curve 
Before 
Startup 
Source: Paul Graham; avc.com 
Time 
Happiness 
Initial 
Enthusiasm 
Reality 
Sets In 
...
The Startup Curve 
Initial 
Enthusiasm 
Reality 
Sets In 
TROUGH OF 
SORROW 
Before 
Startup 
Scale 
Product/ 
Market Fit!...
STARTUPS SEARCH
COMPANIES EXECUTE
A NEW MANAGEMENT
Principles of Lean Startup 
1 Minimum Viable Products 
2 Pivots 
3 Early Adopters
WATCH WEBINAR RECORDING NOW
1. Minimum Viable Products
2. Pivots
Famous Pivots
3. Early Adopters
Now for 
the good 
stuff…
EXPERIMENT = MVP 
1 Hypothesis 
2 Riskiest Assumption 
3 Method 
4 Success Criteria
1. Hypothesis 
“I BELIEVE customer 
HAS A PROBLEM 
WITH problem.”
2. Riskiest 
Assumption
3. Three 
Methods
Interview 
Pre-Sell 
Concierge
4. Success Criteria
Start Your Free KISSmetrics Trial 
LOG IN WITH GOOGLE
EXPERIMENT = MVP 
1 Hypothesis 
2 Riskiest Assumption 
3 Method 
4 Success Criteria
Free Download at 
Javelin.com
experiment. Experiments 
Customer 
Problem 
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result & 
Decision 
1 2 3 ...
Problem 
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result  
Decision 
Learning 
Limit: 5 Min 
Limit: 10 Min 
res...
experiment. Experiments 
Customer 
Problem 
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result  
1 2 3 4 5 
Time L...
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result  
Decision 
Learning 
Limit: 5 Min 
Limit: 10 Min 
result 
leas...
experiment. Experiments 
Customer 
Problem 
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result  
1 2 3 4 5 
Time L...
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result  
Decision 
Learning 
5 Min 
10 Min 
result 
least 
the 
strong...
RISKIEST ASSUMPTIONS 
1 Is there demand in other cities? 
2 Is there demand abroad? 
3 Are people satisfied with the metho...
KEY METRICS 
1 Pain 
2 Customer Acquisition Cost 
3 Margin / Virality 
44 Market Size
“I don’t look for five-foot 
fences to jump over, I look for 
one-foot fences to step over.” 
-Warren Buffet
RISKIEST ASSUMPTIONS 
1 Four Key Metrics? 
2 Will they launch a page? 
3 Will they place an ad? 
4 Can we acquire 500 paid...
Questions? 
Trevor Owens 
Founder 
QuickMVP  Lean Startup Machine 
@TO 
Thue Madsen 
Marketing Associate 
KISSmetrics 
@Th...
THANK YOU 
Trevor Owens 
Founder, QuickMVP  Lean Startup Machine
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
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Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years

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Starting Lean: How to Find Out If Your Idea Has Potential In Days Not Years October 2014 Trevor Owens, Founder of QuickMVP and Lean Startup Machine
Startups Are NOT Small Versions of Big Companies
The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Scale Product/ Market Fit! Starts Working Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness
STARTUPS SEARCH
COMPANIES EXECUTE
A NEW MANAGEMENT
Principles of Lean Startup 1 Minimum Viable Products 2 Pivots 3 Early Adopters
1. Minimum Viable Products
2. Pivots
Famous Pivots
3. Early Adopters
Now for the good stuff…
EXPERIMENT = MVP 1 Hypothesis 2 Riskiest Assumption 3 Method 4 Success Criteria
1. Hypothesis “I BELIEVE customer HAS A PROBLEM WITH problem.”
2. Riskiest Assumption
3. Three Methods
Interview Pre-Sell Concierge
4. Success Criteria
Start Your Free KISSmetrics Trial LOG IN WITH GOOGLE
EXPERIMENT = MVP 1 Hypothesis 2 Riskiest Assumption 3 Method 4 Success Criteria
Problem Solution Riskiest Assumption Success Criterion Result & Decision Learning Limit: 5 Min Limit: 10 Min result least to the is... # of strong customers. CARE ABOUT ENVIRONMENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! 0/20 INVALID ! PIVOT! SKINNY TIE ! BUYING LIFESTYLE
RISKIEST ASSUMPTIONS 1 Is there demand in other cities? 2 Is there demand abroad? 3 Are people satisfied with the method? 4 Can we do workshops frequently enough?
KEY METRICS 1 Pain 2 Customer Acquisition Cost 3 Margin / Virality 44 Market Size
“I don’t look for five-foot fences to jump over, I look for one-foot fences to step over.” -Warren Buffet
RISKIEST ASSUMPTIONS 1 Four Key Metrics? 2 Will they launch a page? 3 Will they place an ad? 4 Can we acquire 500 paid users?

Publicado en: PYMES y liderazgo, Marketing

Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years

  1. Starting Lean: How to Find Out If Your Idea Has Potential In Days Not Years October 2014 Trevor Owens, Founder of QuickMVP and Lean Startup Machine
  2. Follow Thue on Twi!er @ThueLMadsen #KISSwebinar
  3. Trevor Owens - QuickMVP & Lean Startup Machine - @TO ! Trevor is the Founder of QuickMVP, the Lean Startup Machine and the author of The Lean Enterprise. His work has been featured in numerous media outlets including Forbes, Fast Company, and Business Insider, among others. ! QuickMVP uses a super simple technique to help you validate a new product or business idea in just 5 minutes. It's the only so"ware that combines a Landing Page Builder with a Google Ad Creator in one tool. ! Lean Startup Machine is the world’s leading workshop on Lean Startup principles and has helped tens of thousands of startup founders and individuals from organizations including Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents.
  4. Follow Trevor on Twi!er @TO #KISSwebinar
  5. 95% Source: Wall Street Journal, Sept 2012
  6. 180
  7. 1
  8. Startups Are NOT Small Versions of Big Companies
  9. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness
  10. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness Initial Enthusiasm
  11. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness Initial Enthusiasm Reality Sets In
  12. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness Initial Enthusiasm Reality Sets In TROUGH OF SORROW Experimenting & Pivoting
  13. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness Initial Enthusiasm Reality Sets In TROUGH OF SORROW Experimenting & Pivoting Starts Working
  14. The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Scale Product/ Market Fit! Starts Working Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness
  15. STARTUPS SEARCH
  16. COMPANIES EXECUTE
  17. A NEW MANAGEMENT
  18. Principles of Lean Startup 1 Minimum Viable Products 2 Pivots 3 Early Adopters
  19. WATCH WEBINAR RECORDING NOW
  20. 1. Minimum Viable Products
  21. 2. Pivots
  22. Famous Pivots
  23. 3. Early Adopters
  24. Now for the good stuff…
  25. EXPERIMENT = MVP 1 Hypothesis 2 Riskiest Assumption 3 Method 4 Success Criteria
  26. 1. Hypothesis “I BELIEVE customer HAS A PROBLEM WITH problem.”
  27. 2. Riskiest Assumption
  28. 3. Three Methods
  29. Interview Pre-Sell Concierge
  30. 4. Success Criteria
  31. Start Your Free KISSmetrics Trial LOG IN WITH GOOGLE
  32. EXPERIMENT = MVP 1 Hypothesis 2 Riskiest Assumption 3 Method 4 Success Criteria
  33. Free Download at Javelin.com
  34. experiment. Experiments Customer Problem Solution Riskiest Assumption Success Criterion Result & Decision 1 2 3 4 5 Time Limit: 5 Min Time Limit: 5 Min OZVS]PUNTime Limit: 5 Min Time Limit: 10 Min Hypothesis: will result . Assumption: the least core to the VESPA BUYERS CRAIGSLIST RELYING ON OIL CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING!
  35. Problem Solution Riskiest Assumption Success Criterion Result Decision Learning Limit: 5 Min Limit: 10 Min result least to the is... # of strong customers. CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! 0/20 INVALID ! PIVOT! SKINNY TIE ! BUYING LIFESTYLE
  36. experiment. Experiments Customer Problem Solution Riskiest Assumption Success Criterion Result 1 2 3 4 5 Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Time Limit: 10 Min Hypothesis: will result least VESPA BUYERS CRAIGSLIST RELYING ON OIL CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! DIFFICULT COMMUTE SEEING BENEFIT SAFETY ONE-PAGER + TRIAL NO VESPA FRIENDS INTERVIEW 8 / 10
  37. Solution Riskiest Assumption Success Criterion Result Decision Learning Limit: 5 Min Limit: 10 Min result least to the is... of strong CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! 0/20 INVALID ! PIVOT! SKINNY TIE ! BUYING LIFESTYLE NO VESPA FRIENDS INTERVIEW 8 / 10 5/10 INVALID ! PIVOT! “SCOOTER PERSON” LIFESTYLE RISK
  38. experiment. Experiments Customer Problem Solution Riskiest Assumption Success Criterion Result 1 2 3 4 5 Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Time Limit: 10 Min Hypothesis: will result least core to the VESPA BUYERS CRAIGSLIST RELYING ON OIL CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! DIFFICULT COMMUTE SEEING BENEFIT SAFETY ONE-PAGER + TRIAL NO VESPA FRIENDS INTERVIEW 8 / 10 DIFFICULT COMMUTE TOO EXPENSIVE IDENTITY RISK RENT VESPA BEFORE BUY PAY $250 / MONTH SELL 15 EMAILS 2 HOURS
  39. Solution Riskiest Assumption Success Criterion Result Decision Learning 5 Min 10 Min result least the strong CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! 0/20 INVALID ! PIVOT! SKINNY TIE ! BUYING LIFESTYLE NO VESPA FRIENDS INTERVIEW 8 / 10 5/10 INVALID ! PIVOT! “SCOOTER PERSON” LIFESTYLE RISK PAY $250 / MONTH SELL 15 EMAILS 2 HOURS 50 VALID ! PERSEVERE! ALL CAPS ! JUMPING SEAT
  40. RISKIEST ASSUMPTIONS 1 Is there demand in other cities? 2 Is there demand abroad? 3 Are people satisfied with the method? 4 Can we do workshops frequently enough?
  41. KEY METRICS 1 Pain 2 Customer Acquisition Cost 3 Margin / Virality 44 Market Size
  42. “I don’t look for five-foot fences to jump over, I look for one-foot fences to step over.” -Warren Buffet
  43. RISKIEST ASSUMPTIONS 1 Four Key Metrics? 2 Will they launch a page? 3 Will they place an ad? 4 Can we acquire 500 paid users?
  44. Questions? Trevor Owens Founder QuickMVP Lean Startup Machine @TO Thue Madsen Marketing Associate KISSmetrics @ThueLMadsen
  45. THANK YOU Trevor Owens Founder, QuickMVP Lean Startup Machine

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