Hemos actualizado nuestra política de privacidad. Haga clic aquí para revisar los detalles. Pulse aquí para revisar los detalles
Active su período de prueba de 30 días gratis para desbloquear las lecturas ilimitadas.
Active su período de prueba de 30 días gratis para seguir leyendo.
Descargar para leer sin conexión
Three Major Findings!
The Biggest Lesson Protect the Check-Out Process!
Protect the Check-Out Process Customers exhibited two distinct behavior patterns when shopping vs. checking out!
The Ideal Process What first-time customers say they want…
Doing it right: • This site produced the highest positive sentiment and strongest feedback of any retailer we studied
Customers love customer service!
Take every chance to instill confidence in the customer
Confirm and Reconfirm
Don’t make the customer travel backwards
In Stock? If not, don’t show or say when is it expected.
I was absolutely ready to buy until I saw the discount code option. I actually stopped shopping, looked around for a discount code, and when I couldn’t find one, decided to wait for a sale. — Participant!
The Poorly Placed Discount •
Protect the Check-Out Process Customers exhibited two distinct behavior patterns when shopping vs. checking out!
Key Takeaways Section Two! Protect the checkout process" Don’t prompt your customers to reconsider their order when the credit card is in hand"
When CTR’s Attack Invasive Campaigns Produce High Click-Throughs, but Hurt NPS!
Click-throughs via Invasive Ads and Opt-Ins Understand how your data interacts – Chasing numbers at the start of the funnel can lead to poor performance at the end.!
Size Matters These ads produce significantly higher CTR’s, but is that always a good thing?!
Content Matters, but So Does Timing Less disruptive, but room for improvement!
Convenience Matters Simple but effective for building your house list!
Key Takeaways Leverage Social in Signups!"
Invasive Ads: Higher Click- Throughs, Lower NPS"
What’s in a Review? What Customers Look for When Looking to Each Other!
What’s in a Review? The right reviews can move the dial, reducing abandonment and driving conversions!
The Power of the Review Let’s take a look at how good reviews are structured:
Let’s take a look at reviews that disengage customers from the shopping process:
If you can, leverage social, photos and multimedia from customers!
First, Display Reviews!" 25%of retailers studied didn’t allow customers to review, and 33% of retailers that allowed reviews had fewer than 5 per item – there’s a huge opportunities to encourage customer feedback." Customers were 2xmore likely to complete a purchase if products were positively reviewed vs. not reviewed at all."
Three Major Findings!
The Biggest Lesson Protect the Check-Out Process!
Protect the Check-Out Process Customers exhibited two distinct behavior patterns when shopping vs. checking out!
The Ideal Process What first-time customers say they want…
Doing it right: • This site produced the highest positive sentiment and strongest feedback of any retailer we studied
Customers love customer service!
Take every chance to instill confidence in the customer
Confirm and Reconfirm
Don’t make the customer travel backwards
In Stock? If not, don’t show or say when is it expected.
I was absolutely ready to buy until I saw the discount code option. I actually stopped shopping, looked around for a discount code, and when I couldn’t find one, decided to wait for a sale. — Participant!
The Poorly Placed Discount •
Protect the Check-Out Process Customers exhibited two distinct behavior patterns when shopping vs. checking out!
Key Takeaways Section Two! Protect the checkout process" Don’t prompt your customers to reconsider their order when the credit card is in hand"
When CTR’s Attack Invasive Campaigns Produce High Click-Throughs, but Hurt NPS!
Click-throughs via Invasive Ads and Opt-Ins Understand how your data interacts – Chasing numbers at the start of the funnel can lead to poor performance at the end.!
Size Matters These ads produce significantly higher CTR’s, but is that always a good thing?!
Content Matters, but So Does Timing Less disruptive, but room for improvement!
Convenience Matters Simple but effective for building your house list!
Key Takeaways Leverage Social in Signups!"
Invasive Ads: Higher Click- Throughs, Lower NPS"
What’s in a Review? What Customers Look for When Looking to Each Other!
What’s in a Review? The right reviews can move the dial, reducing abandonment and driving conversions!
The Power of the Review Let’s take a look at how good reviews are structured:
Let’s take a look at reviews that disengage customers from the shopping process:
If you can, leverage social, photos and multimedia from customers!
First, Display Reviews!" 25%of retailers studied didn’t allow customers to review, and 33% of retailers that allowed reviews had fewer than 5 per item – there’s a huge opportunities to encourage customer feedback." Customers were 2xmore likely to complete a purchase if products were positively reviewed vs. not reviewed at all."
Parece que ya has recortado esta diapositiva en .
¡Acabas de recortar tu primera diapositiva!
Los recortes son una forma práctica de recopilar diapositivas importantes para volver a ellas más tarde. Ahora puedes personalizar el nombre de un tablero de recortes para guardar tus recortes.La familia SlideShare crece. Disfruta de acceso a millones de libros electrónicos, audiolibros, revistas y mucho más de Scribd.
Cancela en cualquier momento.Lecturas ilimitadas
Aprenda más rápido y de forma más inteligente con los mejores expertos
Descargas ilimitadas
Descárguelo para aprender sin necesidad de estar conectado y desde cualquier lugar
¡Además, tiene acceso gratis a Scribd!
Acceso instantáneo a millones de libros electrónicos, audiolibros, revistas, podcasts y mucho más.
Lea y escuche sin conexión desde cualquier dispositivo.
Acceso gratis a servicios prémium como TuneIn, Mubi y muchos más.
Hemos actualizado su política de privacidad para cumplir con las cambiantes normativas de privacidad internacionales y para ofrecerle información sobre las limitadas formas en las que utilizamos sus datos.
Puede leer los detalles a continuación. Al aceptar, usted acepta la política de privacidad actualizada.
¡Gracias!