Presentation covers importance of a digital makeover for Boomers and features key components and timeline for doing a digital makeover for job search success and career sustainability.
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Digital Makeover 50+
1. Digital Makeover Age 50+
Digital Makeover Age 50+
Use Social Networking to
Demolish Age Stereotypes
2. Digital Makeover Age 50+
The bad news
23 consecutive months of job losses
20+% true unemployment in
Oregon, 15+% nationally
Unemployment for Boomers longer
than for other age groups
3. Digital Makeover Age 50+
The good news
Manpower survey on hiring: 6%
uptick in Q1 of 2010
Lots of free or low cost tools
Growing job opportunities in mobile
and contract work
Demographics: Your age as an
advantage
4. Digital Makeover Age 50+
What it is: A Working Definition
Using social
networking to
create and
promote your
personal brand
7. Age 50+ Digital Makeover
Job Search Performance Dashboard
40
Job Boards = 1% to 4% 30 50
Hidden Job Market = 20% to 60%
20 60
10 70
0 80
8. Digital Makeover Age 50+
Why it Matters: Job Search, Career Management, Encore Careers
Screen
Profile
Key Touch Points
Digital Makeover = Interview &
+ Professional Reference Check
Reputation
Hire
9. Digital Makeover Age 50+
It’s Important ‘Cause…
45% of employers currently search social media
sites to research job candidates (up from 22%
last year)
Mobile technology and social networking have
shifted the whole job search paradigm
The LinkedIn Profile is the resume of
the future
10. Digital Makeover Age 50+
Brand Message Architecture
Communciate your brand to colleagues, prospective
Your Profile = employers, partners and others in your personal/professional
network
Energized
Cultivate smarts, dynamic interchange, growth and contribution
Relationships
Connect with an expert, YOU!
Value to Network Viral distribution
Change how you connect with your network and the world
As an expert, you are driven to: Perform, Partner, Lead
Your Focus
You digitally engage your contacts and professional community
11. Age 50+ Digital Makeover
Aim for results
Get Your
Create Your Brand
Toolkit
Implement
Your Digital
Makeover
12. Digital Makeover Age 50+
Personal Website
Get high Google Page Rank for
your personal brand
Aggregate all your social
networking sites
Use real photographer for your
photo (no cell phone photos!)
13. Digital Makeover Age 50+
LinkedIn
Leading professional social
network
You have to be here!
Use real photographer for your
photo
Build contacts but don’t invite
people you don’t really know
14. Digital Makeover Age 50+
LinkedIn Jobs and Twitter
Find jobs in LinkedIn
Twitter – Micro-blog, rapid
growth
Both accessible via PC,
laptop or SmartPhone
15. Digital Makeover Age 50+
Blog
Enhance your visibility with
recruiters, hiring managers
Build credibilty in your profession
Regularly update with content
Can auto-tweet your blog posts
16. Digital Makeover Age 50+
Cross-Feeding Your Network
LinkedIn
Personal Website
Face-to-Face
You
Twitter
Blog
17. Digital Makeover Age 50+
Achieving Critical Mass in Your Social Network
50 to 75 success friends, former colleagues
20. Digital Makeover Age 50+
Here’s your checklist
Examine your digital reputation in Google and bing
Get a digital photo headshot from professional photographer
Set up accounts on social networking sites
Set up Google Alerts
21. Digital Makeover Age 50+
Here’s Your Checklist
Get a blog or comment on someone else’s blog
Buildout and update your profiles on social networking sites
Get your domain name and personal website
Measure your results on Google Analytics
22. Digital Makeover Age 50+
Your Bridge to Success: 6 Month Digital Makeover
Months 1-3 Months 3-6
Search for and clean-up digital dirt Build up your profile
Secure your personal domain name Automate content publishing process
Get a personal website Tweak SEO for visibility in Google, etc.
Go with LinkedIn, consider blogging, Twitter and other Monitor your progress in Google, Google Alerts
social networks
First 3 Months Second 3 Months
Present Making Future
State Greater Brand Awareness Increased Brand State
Progress
Integration
24. Digital Makeover Age 50+
BoomerCompass, LLC
New Directions in Career and Talent Management
WEB: www.boomercompass.com
BLOG: www.boomercompass.com/blog
TWITTER: twitter.com/boomercompass